Establishing your online presence is about much more than just registering a domain and making a full list of products and services your company has to offer. In order for it to become appealing to your clients, you need to make it all about your brand identity; you need to tell your story. Still, your effort doesn’t start here. First, you need to make sure you are easy to discover by a qualified audience and this is where SEO steps in. Now, there is a lot of debate about whether web design and SEO are on the opposite sides in this battle royale, but there is no reason why this would be so. Here are few reasons why you should think of both when making your website, as well as few tricks though which you can pull it off.
Be Careful with Keywords
Dealing with keywords usually means treading through a minefield. While everything looks calm on the surface, things could get really messy in no time. First mistake people unfamiliar with SEO tend to make is try to assume keywords instead of doing the research. Keep in mind that you are just one person and the way your mind works isn’t necessarily a pattern that others must follow.
Another mistake people make with keywords is trying to stuff too many of them into your content. Not only does this greatly diminish its readability, but it can also backfire on your SEO score. There is quite the argument about how often should you use your keyword in your content. Overall, there is no exact number (or percentage you should stick to), but it is a general rule that you are allowed to mention it in the headline, sub-headers, as well as a couple of times throughout the text. Still, how you mention them is much more important than how often, which is what you should always focus on.
Finally, keep in mind, that there are no ‘safe-zones’ where you can just cram as many keywords as you like. This applies even to alt text, metadata or the CSS.
One Page Websites: Yay or Nay
Amongst the hardest choices you will have to make here is whether you should go with a one-page website or not. On one hand, the simplicity that a single page website provides reflects greatly on the UX in general. First of all, it makes your job a lot easier since you don’t have to worry about technical difficulties caused by massive navigations. This comes along with a slightly faster browsing, higher conversion rates, and even y more efficient SEO. The last part is due to the fact that since you have a single page, your Google rank now applies to your entire website.
Unfortunately, there are some significant downsides as well. First of all, trying to cram everything onto a single page might mean potentially longer loading time. Moreover, limited space means you will have quite a bit of problem when it comes to scalability. Finally, pulling all of the above mentioned on a single page might be too much for a layman.
Overall, if you know what you are doing or have a skilled designer on your side, going with a one-page might be a good idea. Furthermore, they are an ideal temporarily solution for new businesses. In most other situations (and in the long run in general), it is far safer to go with a traditional multi-page website.
Another thing that could benefit both crawlers and users is the way in which the navigation on your website works. According to experts from Web Design Sydney, there are two paths you could follow. The first one is to make a sitemap. This would help these Googlebots find what they are looking for with greater efficiency and provide this same service for your clients. The second method implies making intuitive UI. In this way, all you need to do is leave some obvious clues for your visitors to follow in order to get where they want.
Going with HTML5
At the moment, there are more than few reasons why you should switch to HTML5. One of them is a fact that it has a great support for both video and audio. This means, that you won’t have to resort to third party media players, which could further dampen the responsiveness of your website. Furthermore, it has support for legacy browsers, which can improve the overall UX for a surprising number of your clients (who would otherwise get overlooked). Of course, this would mean that you would have to learn how to code in HTML5, but a) this is not that difficult and b) it is definitely worth your while.
As you can see, not only are web design and SEO not in conflict but most of the time, what is good for one turns out to be good for both. It makes perfect sense when you come to think about it, seeing how both website creators and search engines have the same end goal in mind- better user experience for everyone. Still, this doesn’t mean that every design improvement you make on your website, must necessarily have a positive impact on your SEO. This is something you should remember before you decide to implement any significant change.