Twitter is looking for content partnerships to help it grow in Asia

Twitter said on Tuesday it plans to accelerate its push for content partnerships in Asia Pacific and the Middle East.

It has appointed a Singapore-based executive, Rishi Jaitley, to boost teams in major markets such as Australia, India, and Japan as well as to expand into Greater China and Southeast Asia, the company said in a statement. Jaitley was previously Twitter’s market director for India and Southeast Asia.

Twitter has been aggressively expanding its capabilities to carry pictures, video and interactive content.