Top 5 most epic social media fails ever

Scott Disick, the tinseltown clown kicked to the kerb by the Kardashian clan, has recently tried to reinvent himself as an icon of Instagram. Unfortunately,Dipsh*t Disick, clearly hasn’t quite figured out how to use the social platform properly given his latest post…

Evidently the Bootea protein shake brand had paid Dipstick Disick to be associated with the fading star (lord knows why) and given him explicit instructions on what time to post a picture plus a very precise message to go with it. Presumably, he was simply meant to write Keeping up with the summer workout routine with my morning @booteakuk protein shake!” but unfortunately D*ckwad Disick clearly copied and pasted the full message and forgot to delete the brand sponsored guidance of “Here you go, at 4pm EST, write the below. Caption:”

Awkward. Now, beyond my sheer incredulity that D*ckhead Disick has 16 million followers on Instagram and the even more astonishing revelation that brands even wish to be associated with him (and will pay up to $20,000 for a single tweet) it got me wondering what other spectacular social media fails exist out there in the ether. So, after a little digging around on that interweb thingy, I have compiled a little listicle of my own top 5 epic social fails which simply make me slack-jawed:

The Fake Beheading – if you were asked to contribute to a team building exercise at work, at what point would you mention to your fellow workmates that conducting a fake Isis-style video execution was probably not the most sensible option? Maybe at the exact time that the stupid bugger who suggested it shared his thoughts? Well that evidently didn’t occur to any of the 6 HSBC bankers from Birmingham in the UK who gleefully dressed up one of their colleagues in an orange jumpsuit whilst the rest of them donned black tracksuits and balaclavas. They then proceeded to film a mock execution and post it on various social channels. The result? They were all fired. Funny that.

The Racist TweetMike Bacsik, a former major league baseball player turned sports radio presenter had just watched his beloved team, the Dallas Mavericks get whupped by the San Antonio Spurs. Clearly unhappy with the result he decided to vent his spleen on Twitter by sending out this tweet:

His radio station employers initially suspended him for the unacceptable racist slur. Then they fired him. Bacsik was partly remorseful when he told ESPN“Obviously, I made a terrible mistake. It was very bad and stupid on my part.” Some contrition at least. And he should have stopped right there. But sadly he didn’t. He went on to say: “When you tweet like I did, you can’t see the sarcasm. It’s not a good joke. You can’t tell if it was pure hate or sarcasm.”Hmm, I wonder if he might end up voting for Donald Trump?

The Pancake Boob – The International House of Pancakes (or IHOP, for short) has long been renowned for their so-called ‘edgy’ tweets. Well, that’s all very well and good but I think it’s fair to say that they took matters a tad too far when they decided to send out a blatantly sexist tweet to their 242,000 followers. The premise was, I can only surmise, concocted by a man. Basically it consisted of a product shot of their pancakes which he (just guessing) clearly believed resembled a woman’s breast (you seriously can’t make this stuff up) and then tweeted the following:

Are you cringing as much reading this as I was writing about it? No huge surprise here but people immediately called out IHOP for their misogynistic message which was swiftly deleted and a grovelling apology issued. Lesson? Brands really need to think very carefully before publicly comparing their products to any part of the human anatomy.

The Brand Loyalist – social media is rather excellent at portraying your goods or services in a positive manner. Blackberry, for instance, have a habit of taking cool photos of their latest devices and posting them liberally across the internet. And in January 2015 they took a splendid shot of their latest device laid on a rather funky bejewelled leather look background and posted it on the likes of Twitter and Instagram with the headline “Keep up with the conversation”.

Little did they know how prophetic those words would prove to be when those tech boffins at The Verge noticed something rather interesting about the photo. Can you guess? It had been taken on an iPhone.

I can only imagine how many times the person who took that picture has done a ‘face palm’ every time they think about what they did.

The Case of Mistaken Identity – love them or hate them, there is no denying that the Oscar’s are big news. Just ask serial celebrity faller Jennifer Lawrence who every year makes her customary (ahem) ‘trip’ to the event and subsequently gets splashed all over every conceivable social channel. But her transgressions are, at least, honest analogue mistakes brought on by a deadly combination of high heels and deep pile red carpet. Not so the digital gaffe perpetrated by online magazine Total Beauty

Seriously? How can you confuse Whoopi Goldberg with Oprah Winfrey? That’s as incomprehensible as comparing the aforementioned Scott Dimwit Disick withChanning Tatum. Total Beauty? More like Total Idiots.

So there you have my top fails on social platforms. Have you seen or heard of any more that you think should be added to the list?