It’s not that big of a secret that, although open and very accessible to newcomers, today’s business environment is a bloody mosh pit where only the ones with the strongest will to go big can hope that they will not be sent home. Speaking in business terms, is there any better chance to go big than to make a stab at the global market? And truly, according to research done by Coleman Parkes 21-40% of business’s contributions are a direct result of eCommerce, while other study indicates that 71% of shoppers believe that they will get a better deal online than in traditional stores. So, let us show you how you can take a piece of this lucrative cake.
Find the Right Platform
Granted, googling “the best eCommerce platform” may seem rather simple but finding the eCommerce platform that will suit your business the best goes way beyond reading few reviews and choosing the product with the most stars. What you should also consider is a long-term value of the product, its scalability, marketing tools, usability and all the other small pieces that sometimes get lost in the bigger picture. So, follow your current needs but take into account that they might change as the time goes by.
Find the Right Customers
There is a rule in business that if you try to be appealing to everyone you will just end up being bland and appeal to no one. Same goes for the eCommerce world. What you should do instead is place your business in some specific niche and put all of your efforts into building a strong presence amongst its followers. In order to do that you will first have to learn as much about that group as you can – where they spend time online, where they like to hang out, what do they value about products the most, etc.
Don’t Assume that the Customers Will Be Able to Find You
Keep in mind, though, that the chances of your targeted customers actually finding you, let alone accidentally stumbling upon your website are meager. Here are some ways to solve this problem:
- Develop a comprehensive content strategy – This is the single best way to develop organic leads and it almost always pays off in a quantifiable manner. So, if you have already discovered your ideal customer group, the only thing that separates you from them is a lot of hard work put into creating a quality, easily digestible and relevant content. Once you start your own blog, do your best to develop strategic partnerships with other industry professionals, websites and magazines.
- Develop a social media strategy – Of course, no matter how beneficial traffic earned through search engines may be for your business, it is always a good idea to increase the conversion rate by inviting the users from social media to selected landing pages that will lead them further down the conversion tunnel.
Make Your Website Safe
Low level of security and a history of unsuccessful transactions, frauds and other similar incidents can hurt your business’s reputation beyond repair. The people will visit your store to spend their hard-earned money so take this issue very seriously and make their experience as secure as possible. Also consider using a reliable escrow account (a third party account on which the money is temporarily placed until both buyer and seller agree that the terms of transaction are fulfilled) to make sure that everything goes as planned.
The Devil is in the Detail
Finally, don’t fall a victim to common eCommerce child diseases. Here are some of the things you should pay attention to:
- Make the checkout process as simple as possible (don’t ask visitors to create an account).
- Cover all relevant paying methods.
- Optimize your website for mobile users.
- Make the website good-looking and professional.
- Listen to your customers’ feedback (and ask for it if there is none).
- Always expand your product portfolio.
- Make the product categories easy to navigate and understand.
- Put some effort in engaging the existing customers with remarketing, compelling loyalty programs, and aggressive social media promotions.
If you follow these few tips you will have a very solid foundation for success in the ever-expanding eCommerce world. The rest is up to you. Just don’t give up, remember that Rome wasn’t built in a day, conquer your online realm one step at the time and the tangible results will come sooner, rather than later.