Our New World
The world as each of us knows it and relates to it has changed radically in the past few years. When it comes to standing out and being noticed, in whatever it is that we do, technology has gone a long way towards levelling the playing field. This is exciting because new opportunities are opening up, while in other ways it can be overwhelming when there appears to be so many people clamouring for a finite amount of attention.
What’s the Answer?
The answer is personal branding. Take a look at any of the successful people in your niche or more generally whom you admire. What do they stand for, what do they represent? Chances are you won’t have to think long for the answer because their personal brand is crystal clear and out there for everyone to see, everyone who matters that is. Why do people think of them as the ‘go to’ person in their niche, the thought leader, the memorable person, the power connector? What is it that they offer? Why do they stand out?
Who’s Standing Out?
These are the people who have their personal brand nailed. And simply put, that means their purpose, their values, their personality, their pitch and the people they serve/entertain/help/inspire are in complete alignment. They elicit an emotional response that creates first a connection, then a relationship, loyalty, support, backing and even love. ‘I love that guy’. ‘Isn’t she the best?’ ‘You must call him’.
Getting Noticed WILL Give you an Edge
It doesn’t matter what kind of work you do. It’s your personal brand that will give you the edge over the competition, build your network and have people coming to you with opportunities because you’re the person they trust, like and admire. You know what promise you can offer, you communicate that promise and you deliver on it. That’s the power of personal branding.
Want To Know More?
I’m thrilled that my new book, BRANDED YOU – How To Stand Out in Business and Achieve Greater Profitability and Success is about to be published.
Here’s a link to Part 1 of the book – it’s free, so if you’d like to know more about the importance of personal branding and how you can be branded too, then I’d be delighted if you downloaded the first couple of chapters.
Listen in to Industry Angel Podcast – More on Personal Branding
I was thrilled to be interviewed by Ian Farrar, the host of the Industry Angel Podcast. In the interview (it’s about 45 mins) we talk all about personal branding. Here’s the link if you’d like to listen in.
If you do listen in, I’d be REALLY grateful if you’d log into iTunes to give Ian a testimonial on the podcast as he’s keen for his Industry Angel Podcast to serve a greater audience, and it will only get noticed if we give testimonials. Please help him out.
ACTION: What’s the one thing that stops or worries you about building your own personal brand? Let’s get the conversation going – please leave a comment below. I’d love to know your thoughts.