Salesforce has signed an agreement to acquire digital experience and engagement consultancy AKTA. Financial terms of the deal were not disclosed. A Salesforce spokesperson confirmed the news but declined to provide any additional information, instead referring us to AKTA’s announcement.
Founded by John Roa, Chicago, Ill.-based AKTA has spent the last five years working to help bring “design-led digital transformation” to companies like SpotOn, Agentis Energy, SocialCrunch, Starbucks, Motorola Solutions, Verizon, and others.
Roa shared in his post that through the acquisition, “we will be able to help bring customers’ vision to life with a truly novel combination of strategic leadership, design thinking, brand strategy, industry-leading engineering and software.”
The acquisition of design consultancies by bigger companies isn’t really surprising. Corporations have been looking to add design expertise in-house to help offer better services to their customers. Some notable acquisitions include: Capital One (Adaptive Path and Monsoon), Accenture (Fjord Design), Google (Mike & Maaike), and Facebook (Hot Studio).
Adding AKTA’s capabilities to the Salesforce mix is certainly interesting as now, instead of just providing software to help companies do better by their customers, Salesforce will be able to offer tools with a more inviting and innovative aesthetic.