Pandora now lets you listen to an hour of music after you engage with an ad

Internet radio company Pandora has launched its Sponsored Listening product for all advertisers.

Pandora (NYSE:P), the leading Internet radio service, today announced that its latest engagement-based advertising product, Sponsored Listening, is now available to all advertisers. The product gives Pandora users an hour of uninterrupted listening following their engagement with a brand’s video or rich media unit at the beginning of their session.

First opened in beta last September, Sponsored Listening is a reward-based ad product that lets users on the ad-supported “free” service remove ads for an hour by actively engaging with a brand. This could be through watching a short video or clicking to visit a company’s website.