India’s Ola thinks it can keep an edge over Uber with e-commerce partnerships

India’s Ola announced on Monday that it is partnering with some of the country’s e-commerce giants to incentivise users away from encroaching rivals like Uber.

The Indian e-commerce outfits that Ola has partnered with at launch to provide “one touch” purchases include eyewear online portal Lenskart, budget hotel network Oyo rooms, streaming service Saavn, hyperlocal mobile marketplace Zopper, online bus ticketing platform Busindia, and online photo service Zoomin. That seems a pretty good spread. Beyond these six, it promises to add more soon.

“The money you have on the OlaCabs app is fetched by the merchant app when you’re checking out,” Ola wrote in an official blog post. “Hit ‘pay’ to confirm, and you’re done! If one-touch payments weren’t enough, you also get exclusive discounts and privileges at our partner merchants when you choose to pay with Ola Money, e.g. 40 percent cashback on bookings at Oyo Rooms.”

The partnership in Lenskart’s case seems especially timely. The company just today announced plans to invest around $9.4 million to set up a manufacturing facility over the next three to six months to ramp up operations. New Delhi-based Oyo Rooms, meanwhile, was listed on Sunday as one of 50 companies that may be the next startup unicorns by The New York Times.