Google just unveiled its new logo. In fact, the new look is more than just a new logo: The company has revamped its whole “identity family,” which essentially refers to its whole design branding.
Google has been around for 17 years, and the company has rebranded multiple times. The original imagery was meant for a single desktop browser page, but now the company has products “across many different platforms, apps and devices” and is targeting “a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”
In other words, Google is changing its logo so that it makes sense regardless of where you see it. That includes computers, phones, TVs, watches, the dashboard in your car, and so on.