Google has launched a new ad product that marries search and mapping data to help brick-and-mortar retailers identify shopping trends by analysing consumers’ habits across devices, cities, and times of year.
The Shopping Insights tool lets anyone search for products by keyword, then filter by location (city) or device. You can even enter multiple search terms for comparison, such as “Microsoft Xbox One” and “Sony PS4.”
The tool essentially “estimates” popularity and trends across products by aggregating online searches made by consumers through Google. Retailers can look at what’s hot (and what’s not) by region, and make decisions on how to sell their products based on demand.