Google ‘Plastic’ – really realer than real? Get real

Virtual Reality is so last year. Who says? Google do. They have just rewritten the rule book by launching the World’s first ‘actual reality’ headset called ‘Plastic’.

With the high profile launches of both Oculus Rift and HTC Vive, you might have been fooled into thinking that Google would simply follow suit and launch their own version. Indeed there had been rumours that ‘Google Unreal’ would be launched at CES 2016 earlier this year (please read my previous article Leaving Las Vegas  – CES 2016 Review where I totally failed to mention it) but those whisperings proved to be unfounded (most likely because they were not true). Anyhoo, it now appears that Google were focused on a completely different reality horizon…

Their new headset offers an unparalleled 4D integrated perspective, 360-degree spatially accurate sound, 20/20 resolution and advanced haptics for realistic touch sensations. It is a truly elegant piece of kit fashioned from a single piece of clear plastic brick and then adorned with a sexy detachable head strap. It’s also been announced that in the very near future a ‘rose’ tinted version of Plastic will be available.

Plastic has some clear advantages over the other rather mundane VR units currently on offer. Firstly, the battery in Plastic never has to be recharged and is effectively always on. It also doesn’t require any expensive third party software as it just uses the organic interface of the actual user for its visual inputs.

Google claim that Plastic lets the user “notice what you do, see, and feel more than before” – it’s so much like reality that it almost is. Like it, that is. Or as they say, rather eloquently, in their launch video:

“what’s realer than real? Probably nothing. Or maybe something. I doubt it, though. I think we’re done”

However some critics have argued that despite taking the brave move of going in a completely different direction to the rest of the tech market, their retro vision of reality may backfire on them in the same way that Google Nose did when it was launched around the same time 3 years ago…

If you missed that launch, Google Nose (a rather unsubtle play on the word ‘knows’) was an olfactory search solution which they claimed would take over from the voice activated alternatives such as Siri. Needless to say users were a bit sniffy about the service and the Nose experiment didn’t make Google a scent…

So will Plastic go the same way as Nose? Get real. It stinks 😉