Have you ever wondered why in business some people stand taller and stronger, and have more impact, influence and success than others?
I guarantee you’ve noticed those people. They capture their market, time after time. They get media exposure. They have a successful business. They have a big community following them. And they have people wanting to associate and do business with them too.
Their profile and success sometimes makes you feel green with envy. And intuitively, you know their technical or business skills aren’t any better than yours. Some people seem to have the X factor and you can’t put your finger on why.
The good news is….
The good news is that you can have that success, those wins, that profile and impact in your business too. It’s available to all of us if we know what to do. Once upon a time (that’s code for before the digital and social media age), it was much harder to have the public profile that many enjoy today. You had to pound the pavement, grease the right palms, have a convincing story and more… to get into the media, to get noticed.
That’s all changed. It’s now a level playing field and anyone can stand tall and stand out. These are the seven key things that all ‘those’ people are doing:
- They’re clear about what they want to achieve.
- They use their personality to endear themselves to others.
- They have their ‘patter’ ─ their UVP or sales pitch ─ nailed.
- They make a point of getting noticed where they want to be seen.
- They offer products and services that people want.
- They find people who want to do business with them, partnering with others.
- They’re profitable.
Oh, and there’s one more thing. They work hard.
Simple! Or is it? I can hear you say, ‘well I do all that too!’ We all do some of that. But do you have a full-on strategy or a system around all that? Is there a key element missing that could be the tipping point for your personal brand and success? The real winners – those who really get noticed and achieve the success that many of us aspire to – have total clarity and commitment to what they’re doing and why they are doing it.
They embrace being branded
The real winners embrace what I call the 7+1 Pillars of Personal Branding that support them to stand tall, stand out, and get noticed:
Passion – they live and breathe what they do in business and life.
Personalisation – gone are the days where we show everyone just the bits of us we want people to see. Now it’s about seeing the real person.
Positioning – they know what their market is; they are niched and proud of that niche. They aren’t trying to be everything to everybody.
Platforms – this is the really exciting part. Regular people are achieving extraordinary success and getting noticed by putting their message out to their market by choosing the platforms that work for them.
Products – they serve the market they’re focused on with products and services – free and paid for – that are relevant.
Partnerships – people want to partner and be associated with branded people as the relationship is mutually beneficial.
Profitability – to be truly successful, we must ensure our business model is profitable, so that our business interests reflect positively on our personal brand.
And what’s the +1?
Performance ─ personal branding success comes with commitment, discipline, resilience, time and hard work.
The 7+1 pillars to standing tall in business are there for the taking, for you and everyone you compete with in your market. Are you going to take the plunge and become your very own brand?
Want to learn more?
Is all this sounding exciting or a little scary or challenging? How about downloading for FREE Part One of my book, Branded You? It will give you more insights on what it means to develop your personal brand. I promise, personal branding is for everyone, not just celebrities and sports stars.
Please click here to receive Part 1 of my book, Branded You for FREE.
Want to get started?
If you’re saying YES! I want to build my personal brand so I can achieve more success in business, then I may be able to help you fast track your success.
I am offering a small group of business owners four one hour coaching sessions (via Skype) with me to guide you towards strategising and starting to implement your personal brand. Plus, I’ll give you a copy of my new book, Branded You.
If this sounds like you, then please click here to schedule a 15 mins Skype consultation with me to see if it’s right for us to work together.
Please don’t delay as I can only work individually with eight business owners on their personal branding strategy and execution. Please click here now to arrange a 15 mins exploratory Skype consultation this month.
I wish you a fantastic rest of week. And please, think really seriously about how you will achieve more success in business by being noticed as the expert in your field.