Former Sony CEO Idei hired as consultant for Chinese game developer Youzu

Idei said at the signing ceremony that he is quite familiar with China and bullish about the Chinese market and capacity that Chinese firms have for innovation and development.

Nobuyuki Idei, former CEO of Sony and a man with a lot of clout, has been hired as a consultant for Chinese game developer Youzu.

Youzu Interactive chairman and chief executive Lin Qi said that the company has hired Idei as consultant to serve as a one-man “think tank” for the firm during the implementation of its global deployment strategy.

At a signing ceremony at the ChinaJoy game trade show in Shanghai, Qi said that younger business leaders will need guidance from global leaders such as Idei.