Facebook says it’s going to help small businesses become more accessible on mobile devices. The social networking company announced today that it’s updating its Pages offering to not only include enhanced call-to-action buttons and improved Page layout, but is also introducing new sections — all geared toward the mobile audience.
“Building an online presence is hard,” said Facebook chief operating officer Sheryl Sandberg. “And building a mobile presence is even more difficult.” With Facebook, it’s free. “It’s the mobile-Web presence for small business customers.”
Today’s event took place in Facebook’s new office building in Menlo Park, California, and was attended by dozens of small business owners and constituents. The release of these features could definitely benefit this community as they look to the social network to help them build themselves up to compete against larger chain stores.