Facebook is opening up Mentions and its live broadcasting app to more people starting today, but only if you have a verified profile. This is the latest expansion since the apps debuted earlier this year.
People love reading articles from and connecting with their favorite journalists and public figures on Facebook. Today, we’re making Facebook Mentions and Live available to public figures with verified profiles to help them engage their followers and interact with their peers.
Opening this up to those with verified profiles and journalists isn’t that surprising — the company confirmed reports in August, but hadn’t specified the timing. Now more people will be able to show off what they’re doing, reporting from the scene and interacting with their followers live — just like you’d have with Periscope or Meerkat.
It’s likely that Verified Profiles are people who are at least somewhat interesting or have a following. So opening up both Mentions and Live will certainly help give them better capabilities to engage with their audience and built a better rapport with them.