Chinese government official urges country’s developers to expand worldwide

The organizers of ChinaJoy paid my way to Shanghai. Our coverage remains objective.

A high-ranking Chinese regulator urged Chinese game developers and publishers to expand worldwide in an effort to become the undisputed leaders of the global game business.

He also promised that the government will support international expansion and step up its efforts to stamp out piracy. Song Jianxin, the deputy director of the digital publishing department for the Chinese government’s SAPPRFT agency (State Administration of Press, Publication, Radio, Film and Television) also verified that China will allow the expanded sales of game consoles across the whole country, after a year of a pilot test.

Speaking at the China Digital Entertainment Congress — a business event in advance of the massive ChinaJoy game trade show, which is expected to draw 250,000 attendees — Jianxin said that the government would make it easier for game companies to publish their content quickly and globally, so long as they stay away from the taboo censored topics of Chinese politics, religion, and the military.

He said that the competition in the Internet and mobile gaming era has become a lot more difficult. The government is trying to step back to allow greater self-management for the industry.

China’s game industry continues to grow quickly, he said. In the first half of 2015, the Chinese game industry has grown 21.9 percent to 60.51 billion renminbi. PC games saw 40.5 percent growth, while web-based games grew 12 percent. Mobile grew fastest of all, up 67 percent in the first half to 21.9 billion renminbi. In  2014, mobile grew 146 percent to 21.9 billion renminbi, or 25 percent of the total. That compared to just 1 billion renminbi three years earlier.