Saturday, March 25, 2017
How To

How To

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Will Google Penalise You For Duplicating Content? Exclusive Expert Interview

WILL GOOGLE PENALISE YOU FOR DUPLICATING CONTENT? I was asked this question in my private members group earlier this week, and as a business marketing...
How to Improve Retention in 10 Minutes

How to Improve Retention in 10 Minutes

We all know turnover is costly.  But the costs extend far beyond having to rehire. When you factor in leadership time, loss of momentum,...
How to Reduce Your Words and Increase Your Impact

How to Reduce Your Words and Increase Your Impact

Have you ever experienced death by PowerPoint?  How about your boss asking you to read the endless business plan? We’ve all been there.  A well-intentioned...
How To Use Facebook Live For Your Business

How To Use Facebook Live For Your Business

Did you know that people will spend 3x longer watching a video which is LIVE compared to a video which is no longer live? At...
Boosting your retail shop: 5 steps for improving your curb appeal

Boosting your retail shop: 5 steps for improving your curb appeal

There’s nothing worse than watching hundreds of people strolling happily down the high street without a second glance at your shop – especially when...
A Few Tips for Young Entrepreneurs

A Few Tips for Young Entrepreneurs

In the game of business, you either win or you live to see your brand die a harrowing, untimely death. As an up-and-coming business...

How-To Use Instagram’s New Slideshow Feature

Did you know that Instagram users are seeing a per-follower engagement rate of 4.21%? This is 58 x HIGHER than Facebook, and 120 x...
5 Tips For Selling Products on Instagram

5 Tips For Selling Products on Instagram

Nowadays you do not just rely on your website for online product selling, but you also have to use the latest means of promotions...
How Does Self-confidence Drive Success?

How Does Self-confidence Drive Success?

  Last year I completed a blog series on Soft Skills development. The series generated a lot of attention and over the past several months...
Jobseeker’s Guide to the Job Search After 50

Jobseeker’s Guide to the Job Search After 50

One of the biggest mistakes jobseekers over 50 make is thinking the job search process hasn’t changed much. It has.   On the other hand, some...
Claim Your Slivers of Space

The Circle and Foundation of Success

Behind every successful person, there are many lessons learned... and for every lesson learned, there is a lot of trying, falling, getting up, and...
7 Killer Tactics On How To Promote Your Brand Offline

7 Killer Tactics On How To Promote Your Brand Offline

Online marketing is the focus of almost every professional company, because it is easy to track and measure. It's also often more cost-effective than...
21 Effective and Useful Content Marketing Tips

21 Effective and Useful Content Marketing Tips

  Whilst content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. What innovative and useful content marketing...
How to Determine your Business Value

How to Determine your Business Value?

To have the knowledge of your business value is very important to keep it updated with the new trends in the market. It tells...

Are fitness trackers a waste of money?

Want to lose weight? Improve your cardio? Lower your blood pressure? Then don't buy a fitness tracker. In fact, some experts claim they can...
Pinterest Visual Discovery Tool Has Revolutionised Search Forever

[NEW] Pinterest Visual Discovery Tool Has Revolutionised Search Forever

Did you know that 87% of Pinners have purchased a product because of Pinterest? This statistic is likely to grow even more throughout the...
Secret Formula To Choosing The Best Parental Control App

Secret Formula To Choosing The Best Parental Control App

  When you give your youngster a cell phone, you give them the world – access to a wide universe of data, individuals and potential...
How to Re-Enter the Job Market and Kick Ass

How to Re-Enter the Job Market and Kick Ass

If you were on the job market during the great recession, I don't blame you if you're a little risk averse when it comes...
Leaders Build Leaders

Leaders Build Leaders

Leadership is... Building Leaders Over the past couple of years I have been writing a series of blogs on what it means to be a...
Three Questions To Ask Yourself “Today” About Marketing To Customers Online

Three Questions To Ask Yourself “Today” About Marketing To Customers Online

Marketing to customers online Fact: “Everyone” is NOT your target market. At least 60% of the small businesses I have worked with in the past have...
Two Ways You Can Create Your Own Website

Two Ways You Can Create Your Own Website

If you are in business and don't have your own website you could be missing out on lots of new business from the internet....
How-to Master Video Marketing in 6 Simple Ways

How-to Master Video Marketing in 6 Simple Ways

  Did you know that 87% of online marketers use Video content as a ways to sell their products/services? In one of my last articles of...
Three Questions You Should Ask Before the Door Closes

Three Questions You Should Ask Before the Door Closes

There it is, the resignation letter. You’ve spent time hiring, training, and getting this employee up to speed, and now they’re leaving you. Perhaps...

‘Black Mirror’​ is a stark warning about the perils of Technology...

The Netflix hit 'Black Mirror' provides a dark and dystopian view of an alternative World dominated by our dependence on the array of smart...
Is it LOVE with your marketing?

Is it LOVE with your marketing?

'LOVE is in the air, everywhere I look around… love is in the air, every sight and every sound….’ – remember the John Paul...
What Every Future Entrepreneur Needs To Know

What Every Future Entrepreneur Needs To Know

Starting your own business and becoming an entrepreneur is like entering a dark room you've never seen before and trying to navigate through it...
business blog

The BIGGEST Question in Business

What’s the biggest question you’re asking yourself in business? Go on, be honest with yourself.  What is it? I’d place a bet (not that I’m a...
How To Crush Your Competition and Focus On ROE

How To Crush Your Competition and Focus On ROE

80% OF MARKETERS HAVE SAID THAT THEIR SOCIAL MEDIA MARKETING HAS INCREASED TRAFFIC TO THEIR WEBSITE. DO YOU THINK THIS IS BECAUSE OF THEIR...
How My Lifestyle Has Become My Work-Life Balance

How My Lifestyle Has Become My Work-Life Balance

The 21st Century has evolved into the technology revolution and we now live in a 24/7 culture that is always “switched on” and attached...
How to: follow Apple’s lead and improve your retail space

How to: follow Apple’s lead and improve your retail space

The Statue of Liberty, the Empire State Building, Central Park, glittering Broadway – the New York sightseeing checklist is packed with historic monuments. But as...
Complete PPC Guide to Facebook Niche Targeting

Complete PPC Guide to Facebook Niche Targeting

  There are only 6% of all Facebook Pages advertising on Facebook which means 94% of ALL Business Facebook Pages are NOT utilising Facebook niche...
The Must-Have Social Media Marketing Tool Checklist

The Must-Have Social Media Marketing Tool Checklist

There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout...

Want to stand out on LinkedIn? Then DON’T be strategic, passionate...

On your LinkedIn profile do you describe yourself as Creative? Focused? Passionate? All strong descriptors but, according to the latest LinkedIn research, so does...
6 Ways to Find Space for Innovation at Work

Parking Spots: 6 Ways to Find Space for Innovation at Work

True story. An experienced executive I’ll call Monica returned to her company’s headquarters in Rome after a long assignment in the US. At the...
I know I CAN do it

“F**k it, I know I CAN do it!”

“F**k it, I know I CAN do it!” She was recounting the minute it ‘hit’ her – that monumental moment in time when she...
6 Must-Read Books for Aspiring Entrepreneurs

6 Must-Read Books for Aspiring Entrepreneurs

It is quite a well-known fact that most successful people tend to read a lot. And it is not just out of habit, successful...
Positioning a Failed Startup into a Winning Experience During Your Job Search

Positioning a Failed Startup into a Winning Experience During Your Job...

Many of my clients come to me because their startup endeavors didn’t pan out, and are hoping a return to Corporate America will provide...
Make Sure your Resume Doesn’t Read like a Carbon Copy of your Resume

Make Sure your Resume Doesn’t Read like a Carbon Copy of...

When LinkedIn first got its start, with just 4500 members according to LinkedIn’s About Us page, all you needed to appear cutting-edge was a...
What is your niche

What is your niche?

One of the advantages of being an independent coach is that I get to connect with other coaches around the world, usually using either...
5 Things I Wish I’d Known Before Buying $500 Worth of Backstock

5 Things I Wish I’d Known Before Buying $500 Worth of...

Anything can be bought or sold, particularly with the current state of our incredible online marketplace. Whether it be essential oils, metal lockers, or irrigation...
Why Setting Goals Undermines Success and Erodes Happiness

Why Setting Goals Undermines Success and Erodes Happiness

What are you going to accomplish this year? Or perhaps at this point, a better question might be, what were you going to accomplish? Have...
5 Career Options for People Who Want To Help Families

5 Career Options for People Who Want To Help Families

With all the chaos and loss in the world around us, it can be hard to feel satisfied with the job you currently have....

IQ vs EQ – which makes you more successful?

What makes you successful at work? Being smarter? Being more assertive? Being better looking? Well according to a recent CNN report it's proven that Emotional Intelligence (EQ) plays...
Social Media Marketing

5 Ways You’re Failing At Social Media Marketing (And How To...

With 84% of marketers believing that building trust will be their primary online focus for 2017, the importance of doing everything RIGHT is stronger...
Which are your MOST Profitable Customers?

Which are your MOST Profitable Customers?

Ask yourself these questions: How many customers do you have? Which customers are the most profitable for your business? Which customers do you enjoy...
The Big Mistake People Make About Money

The Big Mistake People Make About Money

Is money the root of all evil?  I don’t believe so.  Yet many of us live with a weird dichotomy when it comes to...
Your Personal Product Launch Checklist

[2017 SUCCESS KIT] Your Personal Product Launch Checklist

DID YOU KNOW THAT AROUND 85% OF NEW PRODUCTS FAIL? HARVARD BUSINESS SCHOOL WENT AS FAR AS SAYING THAT THIS NUMBER CAN RISE TO...

The ‘no emails outside office hours’​ law won’t work – so...

Legislation in France came into effect on 1st January which stipulates that employees do not have to respond to any emails out of office...
7 Success Tips On Pinterest For Business

7 Success Tips On Pinterest For Business

  Did you know that 93% of Pinterest users shop online, and purchase products? Pinterest is the second fastest growing social network behind SnapChat, and it...
How To Do What You Love For A Living

How To Do What You Love For A Living

  DID YOU KNOW IT TAKES 10,000 HOURS TO BECOME AN EXPERT? Back in 1997, when eBay was just a year old, I was burnt out...
Strategic Marketing Plan Essentials

Strategic Marketing Plan Essentials

Many people think that in a Digital Era positioning statements and McCarthy’s 4P’s became outdated and obsolete. They say that there’s a “new dawn”...
4 Seriously Important Tactics for Success This Year

4 Seriously Important Tactics for Success This Year

Happy, happy, happy New Year. I just love the beginning of a new year as it’s filled with wonderfully positive vibes – there’s renewed energy...
5 Reason you should Start a Business While in College

5 Reason you should Start a Business While in College

Many people would advise you to give all your focus to your studies and the livelihood will sort itself out once you graduate. The...
How Employee Cross-Training Can Benefit Your Business

How Employee Cross-Training Can Benefit Your Business

Employers should do their best to maximize the investment that they make in each of their workers. One way to do this is to...
How to Search Twitter Like a Superstar

How to Search Twitter Like a Superstar [The Free Guide]

Did you know that 500 million tweets are sent every single day? That is, on average, 6,000 tweets every single second. How can you...
How to get more organised in 2017

How to get more organised in 2017

Permanently chasing deadlines, losing paperwork in a growing mound of old reports, sporadic email replies and a tendency to forget phoning people back –...

2.4 million sq ft of whoa? CES ’17 reviewed

CES welcomed 170k+ delegates this week with a poster promising "2.4 million sq ft of whoa". So now it's all over, is the verdict...
Five Steps to Deep Dive Company Research

Five Steps to Deep Dive Company Research

Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing...
The Future of Social Media: 3 Predictions for 2017

The Future of Social Media: 3 Predictions for 2017

  Did you know that there are 2.3 billion active social media users? Social Media is here, and it’s here to stay with 91% of...

What happens in Vegas… a preview of CES 2017

The 50th iteration of the geek-fest that is the Consumer Electronics Show kicks off tomorrow under the banner of 'The Future is Now'. After...
What is the Meaning of Life?

What is the Meaning of Life?

It’s the age-old question, but what if I told you, the answer was two short words?  Now it’s not wine and cheese, nor is...
Unveiling Some Unique Benefits of Choosing Call Centre Outsourcing Services

Unveiling Some Unique Benefits of Choosing Call Centre Outsourcing Services

Indubitably, establishing a well-equipped call centre requires an extensive investment in upfront costs and ongoing maintenance. Putting an idea of running an internal call...
Networking – Growing Your Business in 2017 and Beyond

Networking – Growing Your Business in 2017 and Beyond

Vince Lombardi, the well known and loved US football coach, is known, among other things, for his famous speech, “What It Takes to Be...
21 Tools to Share Your Expertise Through Content Marketing in 2017

21 Tools to Share Your Expertise Through Content Marketing in 2017

  With content marketing costing 62% less than outbound marketing and generating more than three times as many leads, you must find a way to...
How to Enhance Revenue Generation Capability of an Organization

How to Enhance Revenue Generation Capability of an Organization

Organizations across domains work hard to achieve what they aspire for.  Right from implementing result-oriented business policies to taking care of core business functions,...
Top Social Media Marketing Trends For 2017

Top Social Media Marketing Trends For 2017

There are 7.395 billion people in the world. 46% of the world’s population are internet users, and 31% are active Social Media users. The world...
Underwhelm Yourself

Underwhelm Yourself

I attended a holiday party the other day. Delightful event. Chatted with a vivacious person named Melissa who I had not met before. There...
The Explosive Guide to Building Massive Website Traffic

The Explosive Guide to Building Massive Website Traffic

If 30% of all small business website traffic comes from search engines, do you know where the remaining 70% of your traffic is coming from? Regardless of...
Building Your Personal Brand for 2017 In 3 Simple Steps

Building Your Personal Brand for 2017 In 3 Simple Steps

DID YOU KNOW THAT CONTENT SHARED BY AN EMPLOYEE, OR OWNER OF A BUSINESS RECEIVES 8X MORE ENGAGEMENT THAN CONTENT SHARED BY THE BUSINESSES...
5 "Leadership" Lessons of Donald J. Trump

5 “Leadership” Lessons of Donald J. Trump

Like many people around the world I was surprised by the election of Donald Trump but I was not shocked at all. In my...

HOW TO

Five Steps to Deep Dive Company Research

Five Steps to Deep Dive Company Research

Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing...

Yahoo Sports now lets you win cash daily by playing fantasy...

SAN FRANCISCO — At a press event today, Yahoo announced the launch of its daily fantasy sports league. No longer will you have to...

4 Step Holiday Shoppers Planning Guide by Facebook For Business

WITH HOLIDAY SHOPPERS ACCOUNTING FOR AS MUCH AS 20% OF A SMALL BUSINESS’S ANNUAL SALES INCOME, YOU NEED TO GET YOUR BUSINESS READ FOR...

9 tips for surviving the ‘noise’ in business

Today, we’re bombarded with so much ‘noise’ in business, right? Everywhere we turn – LinkedIn, Facebook (especially sponsored adverts), Twitter, online blogs, emails from people...

You’re Not A Mommy Blogger – You’re A Mommy With An...

Prologue My male friends strongly urged me not to share this article.  They suggested it was the equivalent of poking an angry mother bear. My female...