Sunday, May 28, 2017
How To

How To

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How To Get Verified As A Speaker On Twitter

How To Get Verified On Twitter

  As an expert speaker, both event organisers and speaker bookers look at my online presence as a way of determining my online reach and...
Interpersonal Communications: It’s Not What You Say, It’s How You Say It

Interpersonal Communications: It’s Not What You Say, It’s How You Say...

 “Fluency in non-verbal communication can be as powerful a tool as masterful negotiating techniques or expert salesmanship” – Joe Navarro Have you ever experienced a...
Why Smart Goals Don’t Work and What to Do Instead

Why Smart Goals Don’t Work and What to Do Instead

Do you remember SMART goals?  I was introduced to the concept early in my career.  Smart goals are specific, measurable, agreed upon, realistic, and...
How to Give a Great Speech

Little Moments, or How to Give a Great Speech

I was supposed to give a presentation at the GuruFocus conference in Omaha, a day before Berkshire Hathaway annual meeting. I was more nervous...
The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics

When I run a PPC campaign, or do marketing around a specific webinar/event, Google Analytics is my “measuring” tool of choice. Google Analytics is one...
The Difference between Public and Professional Speaking

The Difference between Public and Professional Speaking

  I was petrified. My hands were sweating, my mouth was dry and I couldn’t stop moving my feet. I had a piece of paper...
5 Tips to Hook Your Reader with a Persuasive LinkedIn Summary Section

5 Tips to Hook Your Reader with a Persuasive LinkedIn Summary...

Did you know that after the headline section LinkedIn is the second most widely-read section on your profile? Furthermore, studies show readers spend more...
Communicating with Power

Interpersonal Skills: Communicating with Power

This is the third post in a series focusing on the interpersonal skill of communications In the initial post I discussed how communication is the...
How To Use Webinars Effectively To Generate 1,000s Of Leads

How To Use Webinars Effectively To Generate 1,000s Of Leads

SINCE LEAVING THE CORPORATE WORLD IN 2008, A LOT HAS CHANGED FOR ME. I have delivered 227 webinars, and generated 1000’s of leads that have...
13 Ways to Market YOU and Your Business

13 Ways to Market YOU and Your Business

That personal branding ‘stuff’ is for the big wigs of business, celebs or sports stars, right?! Not anymore.  :) :( GULP!  I know.  It can be...
Web Design And SEO - Why You Should Think Of Both

Web Design And SEO – Why You Should Think Of Both

Establishing your online presence is about much more than just registering a domain and making a full list of products and services your company...
How to Surprise your Loved Ones with Personalized Photo Cakes

How to Surprise your Loved Ones with Personalized Photo Cakes?

 All occasions are extremely special days for everyone and they are delighted to have these golden days in their lives. Everyone happily invite their...
7 Tips For Repurposing Photos For Effective Brand Awareness

7 Tips For Repurposing Photos For Effective Brand Awareness

  Over 90% of marketers say they use visuals in more than 50% of their articles. If that’s true why do we get so many images...
Getting Rid of Dry Mouth With These Simple Tips

Getting Rid of Dry Mouth With These Simple Tips

What is dry mouth? Dry mouth, which is known as xerostomia in medical, happens when your salivary glands do not produce as much saliva as...

Why being a mentor might just change your life

This past year, I noticed that my weekly posts on LinkedIn had acquired a regular new reader and follower – Victor Colorado. How did I...
How to Spread Your Business with More Significance

How to Spread Your Business with More Significance

While starting a business everyone does a lot of research. People often take consultation of their experienced colleagues or even hire business professionals for...

Matt Damon shows us how to give a sh*t and still...

Several months ago I wrote a lighthearted piece about how social media could have been a contributory factor in the Kim Kardashian jewellery heist...
Home Office Essentials

Home Office Essentials

Anyone who works from home knows that the environment can significantly impact productivity. It’s true that some people say they don’t mind clutter in...
No One Needs to Know How Awful They Are

No One Needs to Know How Awful They Are

Have you ever worked for a terrible communicator? Perhaps you have a family member who routinely criticizes everyone. There’s nothing like the dysfunctions of others to...
Chandelier Swinging and my FREE Webinar this week

Chandelier Swinging and my FREE Webinar this week

I’m sure there’ve been plenty of people who’ve swung from a chandelier (actually or metaphorically) to get noticed.  It sounds like a lot of...
7 inbound call center services every business should look to use

7 inbound call center services every business should look to use

Serving inbound customer calls is an important mission for every business entity. These call centers play a major role in increasing the customer base...
The Biggest Resume Killer? Ignoring Lessons from News Writing

The Biggest Resume Killer? Ignoring Lessons from News Writing

Journalists refer to the “lead” as the first few sentences that quickly tell the reader what the story is about.  The phrase “never bury...
What Recruiters Need Answered on LinkedIn

What Recruiters Need Answered on LinkedIn

It’s been said before. Recruiters and decision makers are leveraging social media, particularly LinkedIn, when searching and vetting candidates. At the end of the day...
How to join the young scientists taking over the startup world

How to join the young scientists taking over the startup world

All manner of university graduates, whether they studied English literature or financial law, are turning their backs on traditional career paths in favour of...
What Are The Copyright Rules On Using Images Online

What Are The Copyright Rules On Using Images Online?

  I'll never forget the time I was on holiday on the Almafi coast for my birthday in 2009 and I received a call from...
6 Benefits Of Digital Marketing That Help Your Business To Grow Faster

6 Benefits Of Digital Marketing That Help Your Business To Grow...

Every business in this world is getting online. They are trying to do the best to keep their business up, which can be said...
10 Free And Easy-To-Use Image Design Tools

10 Free And Easy-To-Use Image Design Tools

Did you know that 37% of marketers said that visual marketing was the second most important form of content for their business? It is no...
What To Do When Your Wordpress Site Gets De-Indexed From Google

What To Do When Your WordPress Site Gets De-Indexed From Google

In the world of web, you are completely dependent on the search engines for your site’s search rankings and you cannot do anything about...
Search Engines

Are Social Networks Search Engines? #SMO #SEO

Did you know that 37% of all consumers say they use Social Media to find out about products/services? The big question: Are social networks search...
Self-actualization

Do You Want a Paycheck or Self-actualization?

People will work for money. But if you want your team to actually care, it takes more than cash. Whenever I write emotional engagement, I...
Dive in the Sky or swim with the Sharks — 7 Reasons to Do It

Dive in the Sky or Swim with the Sharks — 7 Reasons to...

A friend of mine, who has always wanted to jump out of an airplane, recently started taking skydiving lessons. She’s done two jumps already....
Opening a shop on a budget: 5 tips for staying on track

Opening a shop on a budget: 5 tips for staying on...

Whatever your passion, be it fashion, books or coffee, your dream is to share it with the world by opening your own shop. Not only...

Why ‘Gut Feel is better than ‘Big Data’

Well according to the Netflix CEO, Reed Hastings, it is: "We start with the data but the final call is always gut. It’s informed...

Will Google Penalise You For Duplicating Content? Exclusive Expert Interview

WILL GOOGLE PENALISE YOU FOR DUPLICATING CONTENT? I was asked this question in my private members group earlier this week, and as a business marketing...
How to Improve Retention in 10 Minutes

How to Improve Retention in 10 Minutes

We all know turnover is costly.  But the costs extend far beyond having to rehire. When you factor in leadership time, loss of momentum,...
How to Reduce Your Words and Increase Your Impact

How to Reduce Your Words and Increase Your Impact

Have you ever experienced death by PowerPoint?  How about your boss asking you to read the endless business plan? We’ve all been there.  A well-intentioned...
How To Use Facebook Live For Your Business

How To Use Facebook Live For Your Business

Did you know that people will spend 3x longer watching a video which is LIVE compared to a video which is no longer live? At...
Boosting your retail shop: 5 steps for improving your curb appeal

Boosting your retail shop: 5 steps for improving your curb appeal

There’s nothing worse than watching hundreds of people strolling happily down the high street without a second glance at your shop – especially when...
A Few Tips for Young Entrepreneurs

A Few Tips for Young Entrepreneurs

In the game of business, you either win or you live to see your brand die a harrowing, untimely death. As an up-and-coming business...

How-To Use Instagram’s New Slideshow Feature

Did you know that Instagram users are seeing a per-follower engagement rate of 4.21%? This is 58 x HIGHER than Facebook, and 120 x...
5 Tips For Selling Products on Instagram

5 Tips For Selling Products on Instagram

Nowadays you do not just rely on your website for online product selling, but you also have to use the latest means of promotions...
How Does Self-confidence Drive Success?

How Does Self-confidence Drive Success?

  Last year I completed a blog series on Soft Skills development. The series generated a lot of attention and over the past several months...
Jobseeker’s Guide to the Job Search After 50

Jobseeker’s Guide to the Job Search After 50

One of the biggest mistakes jobseekers over 50 make is thinking the job search process hasn’t changed much. It has.   On the other hand, some...
Claim Your Slivers of Space

The Circle and Foundation of Success

Behind every successful person, there are many lessons learned... and for every lesson learned, there is a lot of trying, falling, getting up, and...
7 Killer Tactics On How To Promote Your Brand Offline

7 Killer Tactics On How To Promote Your Brand Offline

Online marketing is the focus of almost every professional company, because it is easy to track and measure. It's also often more cost-effective than...
21 Effective and Useful Content Marketing Tips

21 Effective and Useful Content Marketing Tips

  Whilst content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. What innovative and useful content marketing...
How to Determine your Business Value

How to Determine your Business Value?

To have the knowledge of your business value is very important to keep it updated with the new trends in the market. It tells...

Are fitness trackers a waste of money?

Want to lose weight? Improve your cardio? Lower your blood pressure? Then don't buy a fitness tracker. In fact, some experts claim they can...
Pinterest Visual Discovery Tool Has Revolutionised Search Forever

[NEW] Pinterest Visual Discovery Tool Has Revolutionised Search Forever

Did you know that 87% of Pinners have purchased a product because of Pinterest? This statistic is likely to grow even more throughout the...
Secret Formula To Choosing The Best Parental Control App

Secret Formula To Choosing The Best Parental Control App

  When you give your youngster a cell phone, you give them the world – access to a wide universe of data, individuals and potential...
How to Re-Enter the Job Market and Kick Ass

How to Re-Enter the Job Market and Kick Ass

If you were on the job market during the great recession, I don't blame you if you're a little risk averse when it comes...
Leaders Build Leaders

Leaders Build Leaders

Leadership is... Building Leaders Over the past couple of years I have been writing a series of blogs on what it means to be a...
Three Questions To Ask Yourself “Today” About Marketing To Customers Online

Three Questions To Ask Yourself “Today” About Marketing To Customers Online

Marketing to customers online Fact: “Everyone” is NOT your target market. At least 60% of the small businesses I have worked with in the past have...
Two Ways You Can Create Your Own Website

Two Ways You Can Create Your Own Website

If you are in business and don't have your own website you could be missing out on lots of new business from the internet....
How-to Master Video Marketing in 6 Simple Ways

How-to Master Video Marketing in 6 Simple Ways

  Did you know that 87% of online marketers use Video content as a ways to sell their products/services? In one of my last articles of...
Three Questions You Should Ask Before the Door Closes

Three Questions You Should Ask Before the Door Closes

There it is, the resignation letter. You’ve spent time hiring, training, and getting this employee up to speed, and now they’re leaving you. Perhaps...

‘Black Mirror’​ is a stark warning about the perils of Technology...

The Netflix hit 'Black Mirror' provides a dark and dystopian view of an alternative World dominated by our dependence on the array of smart...
Is it LOVE with your marketing?

Is it LOVE with your marketing?

'LOVE is in the air, everywhere I look around… love is in the air, every sight and every sound….’ – remember the John Paul...
What Every Future Entrepreneur Needs To Know

What Every Future Entrepreneur Needs To Know

Starting your own business and becoming an entrepreneur is like entering a dark room you've never seen before and trying to navigate through it...
business blog

The BIGGEST Question in Business

What’s the biggest question you’re asking yourself in business? Go on, be honest with yourself.  What is it? I’d place a bet (not that I’m a...
How To Crush Your Competition and Focus On ROE

How To Crush Your Competition and Focus On ROE

80% OF MARKETERS HAVE SAID THAT THEIR SOCIAL MEDIA MARKETING HAS INCREASED TRAFFIC TO THEIR WEBSITE. DO YOU THINK THIS IS BECAUSE OF THEIR...
How My Lifestyle Has Become My Work-Life Balance

How My Lifestyle Has Become My Work-Life Balance

The 21st Century has evolved into the technology revolution and we now live in a 24/7 culture that is always “switched on” and attached...
How to: follow Apple’s lead and improve your retail space

How to: follow Apple’s lead and improve your retail space

The Statue of Liberty, the Empire State Building, Central Park, glittering Broadway – the New York sightseeing checklist is packed with historic monuments. But as...
Complete PPC Guide to Facebook Niche Targeting

Complete PPC Guide to Facebook Niche Targeting

  There are only 6% of all Facebook Pages advertising on Facebook which means 94% of ALL Business Facebook Pages are NOT utilising Facebook niche...
The Must-Have Social Media Marketing Tool Checklist

The Must-Have Social Media Marketing Tool Checklist

There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout...

Want to stand out on LinkedIn? Then DON’T be strategic, passionate...

On your LinkedIn profile do you describe yourself as Creative? Focused? Passionate? All strong descriptors but, according to the latest LinkedIn research, so does...
6 Ways to Find Space for Innovation at Work

Parking Spots: 6 Ways to Find Space for Innovation at Work

True story. An experienced executive I’ll call Monica returned to her company’s headquarters in Rome after a long assignment in the US. At the...
I know I CAN do it

“F**k it, I know I CAN do it!”

“F**k it, I know I CAN do it!” She was recounting the minute it ‘hit’ her – that monumental moment in time when she...
6 Must-Read Books for Aspiring Entrepreneurs

6 Must-Read Books for Aspiring Entrepreneurs

It is quite a well-known fact that most successful people tend to read a lot. And it is not just out of habit, successful...
Positioning a Failed Startup into a Winning Experience During Your Job Search

Positioning a Failed Startup into a Winning Experience During Your Job...

Many of my clients come to me because their startup endeavors didn’t pan out, and are hoping a return to Corporate America will provide...

HOW TO

What Do Employees Want for Holiday Gifts

What Do Employees Want for Holiday Gifts

The holiday season is upon us and while pretty much every business owner or manager is thinking about how to entice as many customers...

What will you achieve in business this year?

I love this time of year…..there’s an atmosphere of renewed energy, excitement and hope about what we’ll achieve in business and in our lives. We...
A Few Tips for Young Entrepreneurs

A Few Tips for Young Entrepreneurs

In the game of business, you either win or you live to see your brand die a harrowing, untimely death. As an up-and-coming business...
How Your Words Impact Everything

How Your Words Impact Everything

She is 6 and thinks I am awesome. A few months back my daughter and I were watching a transformative "TV show" where families who have...

6 Bad Habits That Can Kill Your Career

How can you identify which of your naughty little habits to consider correcting? Here's a look at six examples that can potentially impede your...