BMW looks at whether Google’s Alphabet infringes trademark rights

BMW on Tuesday said it was looking into whether Google infringed any trademark rights after the Silicon Valley-based group set up a new company called Alphabet, which is also the name of a BMW subsidiary.

“We are examining whether there are any implications over trademarks,” a BMW spokeswoman said on Tuesday. The spokeswoman said there were currently no plans to take legal steps against Google.

BMW’s Alphabet, which provides services to companies with vehicle fleets, operates in 18 countries and supplies 530,000 vehicles to corporate customers.