Best Buy will be the first U.S. retailer to sell the Apple Watch, starting on August 7

The Apple Watch will be available at Best Buy retail stores starting on August 7. This is the first major retailer in the U.S. to sell Apple’s smartwatch with more than 100 stores having it in stock at first before expanding to more than 300 by the holiday shopping season.

Customers will be able to buy the Apple Watch Sport and Apple Watch, along with a range of accessories for the wearable device. However, the Apple Watch Edition (the one that costs $10,000 and is gold-encased) won’t be available for purchase.

“The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” said Best Buy’s senior category officer Jason Bonfig.

The new retail channel will be good for people interested in trying out the smartwatch, giving Apple additional opportunities to reach more people and convince them to buy its product versus an Android-powered one.