Friday, November 24, 2017
Authors Posts by Warren Knight

Warren Knight

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Warren Knight is a Social Media Strategist, author of Think #Digital First and one of the UK’s leading professional speakers in Technology, Sales and Marketing. As an award-winning coach and entrepreneur, Warren has helped thousands of companies grow their business through the strategic use of socially selling to their target audience. By nurturing leads, generating leads and increasing sales using simple and easy to follow strategies.
Best Practices For The Perfect URL Structure

7 Best Practices For The Perfect URL Structure

I was recently delivering four social media workshops at the International Jewellery Show over two days, and after helping entrepreneurs go through a digital...
How To Make A Website

How To Make A Website: Step-by-Step Guide For Beginners

80% of consumers will stop engaging with a brand online, and the content on their website if they are not getting a seamless experience,...
8 Tips On How To Steal Customers With Google In 24 Hours

8 Tips On How To Steal Customers With Google In 24...

ON AVERAGE, GOOGLE PROCESSES 40,000 SEARCH QUERIES EVERY SECOND. That’s 3.5 billion searches per day, and 1.2 trillion search per year, worldwide. What major shift have...
Why You Should Build Your Own Website

Why You Should Build Your Own Website

Did you know that on average, Google processes 40,000 search queries every second? That’s 3.5 billion searches per day, and 1.2 trillion search per...
AI Design My Logo… See What Happens Next

I Let AI Design My Logo… See What Happens Next

ACCORDING TO GARTNER, 85% OF CUSTOMER INTERACTIONS WILL BE MANAGED WITHOUT A HUMAN BY 2020. Since the end of 2016, I have been keeping a...
15 Biggest Mistakes To Avoid When Building A Website

15 Biggest Mistakes To Avoid When Building A Website

  It’s true that 57.7% of SMEs intend to invest in a new/improved website in 2017. When it comes to building a website, there is so...
The Digital Transformation Battle Between Sales & Marketing

The Digital Transformation Battle Between Sales & amp; Marketing

Did you know that 39% of organisations say that digital transformations have helped them generate real-time sales online? A further 32% say that a digital...
7 Of The Best Website Plugins For Wordpress

7 Of The Best Website Plugins For WordPress

Did you know that since March 2016, WordPress has been reportedly powering 26.4% of the web, and this is continually rising and it is...
GDPR: Why Your Business Needs To Know This Privacy Law

GDPR: Why Your Business Needs To Know This Privacy Law

I love writing content about helping companies go through a digital transformation but there does always come a time where something important happens like...
Why Your Small Business Will Fail By 2020

Why Your Small Business Will Fail By 2020

Would it be crazy for you to think that your small business may fail by 2020? It’s a possibility. As I have just gone through the...
10 Powerful Ways To Get Your Brand Noticed Online

10 Powerful Ways To Get Your Brand Noticed Online

Did you know that 72% of marketers worldwide said that relevant content creation was the most effective tactic? Getting noticed by your target audience online can be...
How Twitter Helped Me Become A Top 100 Global Digital Influencer

How Twitter Helped Me Become A Top 100 Global Digital Influencer

  Since joining Twitter in 2009, it has been my favourite social network to engage with my audience. My first ever tweet was sent on the...
Ways You Can Build Your Twitter Following In 24 Hours

3 Ways You Can Build Your Twitter Following In 24 Hours

  Did you know that there are 500 million tweets sent every single day? That’s 6,000 tweets every second. Now more than ever, you need to...
Quick And Dirty Guide To Using Twitter For Business

Quick And Dirty Guide To Using Twitter For Business

Did you know that 84% of shoppers on Twitter use the platform to look for deals and product reviews and Twitter users shop nearly...
Why I Wrote A Second Edition Of My Book

Why I Wrote A Second Edition Of My Book

I remember sitting down in 2014, and writing the first edition of my book; Think #Digital First, hoping that it would be a success....
Get To Know Your Social Media Visitors

[Free Tool] Get To Know Your Social Media Visitors

In the UK, 77% of people have an active Social Media account. Connecting with prospects online has evolved. It used to be enough to just...
How To Turn Visitors Into Customers Through Blogging

How To Turn Visitors Into Customers Through Blogging

According to 82% of marketers, blogging receives a positive ROI. I remember when I used to blog to promote a product, without actually generating any...
The Step-By-Step Guide To Writing A Small Business Blog

The Step-By-Step Guide To Writing A Small Business Blog

  According to Traffic Generation Cafe, once you write between 21-54 blog posts, you actually increase traffic by up to 30%. The above statistic is extremely...
10 Reasons Why Your Blog Is Underperforming

10 Reasons Why Your Blog Is Underperforming

It’s true that 47% of consumers read between 3-5 pieces of blog content before making a purchasing decision. Are you making sure your content is...
How To Write Content

Blogging 101: How To Write Content Your Audience Will Love

It’s true that websites with a blog tend to have 434% more indexed pages. This means that Google will recognise your website as a...
The Future of Artificial Intelligence in Social Media

The Future of Artificial Intelligence in Social Media

ACCORDING TO RESEARCHER GARTNER, AI BOTS WILL POWER 85% OF ALL CUSTOMER SERVICE INTERACTIONS BY 2020. AI (Artificial Intelligence) has been a hot topic in...
10 Small Business Power Tips on How To Use Facebook

10 Small Business Power Tips on How To Use Facebook

Facebook now has around 2 billion monthly users. Between you and me, I had fallen out of love with Facebook, but due to all of...
How Influencer Marketing Helps Boost Your Business Growth

How Influencer Marketing Helps Boost Your Business Growth

Did you know that 92% of consumers have made a purchase after reading about a product on their favourite blog? A further 62% are...
5 Ways To Use LinkedIn Groups For Your Business

5 Ways To Use LinkedIn Groups For Your Business

Did you know that 98% of LinkedIn active users share content on the largest B2B social network? LinkedIn is more than just a B2B social...
LinkedIn Finally

LinkedIn Finally Gets “Personal” With Remarketing And Beats Facebook

LINKEDIN HAVE STEPPED UP THEIR GAME. As someone who has a business that is B2B, I have found that LinkedIn has been the most successful...
7 Discreet (But Effective) Ways To Get Noticed On LinkedIn

7 Discreet (But Effective) Ways To Get Noticed On LinkedIn

Did you know that 467 million people use LinkedIn worldwide? Standing out on LinkedIn can be a very difficult task, especially as you’re having to...
5 Key Factors To An Eye Catching LinkedIn Profile Photo

5 Key Factors To An Eye Catching LinkedIn Profile Photo

According to Princeton psychologists Janine Willis and Alexander Todorov, it only takes 100 milliseconds to form an impression of someone just from looking at...
How To Get Verified As A Speaker On Twitter

How To Get Verified On Twitter

  As an expert speaker, both event organisers and speaker bookers look at my online presence as a way of determining my online reach and...
The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics

When I run a PPC campaign, or do marketing around a specific webinar/event, Google Analytics is my “measuring” tool of choice. Google Analytics is one...
The Difference between Public and Professional Speaking

The Difference between Public and Professional Speaking

  I was petrified. My hands were sweating, my mouth was dry and I couldn’t stop moving my feet. I had a piece of paper...
How To Use Webinars Effectively To Generate 1,000s Of Leads

How To Use Webinars Effectively To Generate 1,000s Of Leads

SINCE LEAVING THE CORPORATE WORLD IN 2008, A LOT HAS CHANGED FOR ME. I have delivered 227 webinars, and generated 1000’s of leads that have...
7 Tips For Repurposing Photos For Effective Brand Awareness

7 Tips For Repurposing Photos For Effective Brand Awareness

  Over 90% of marketers say they use visuals in more than 50% of their articles. If that’s true why do we get so many images...
What Are The Copyright Rules On Using Images Online

What Are The Copyright Rules On Using Images Online?

  I'll never forget the time I was on holiday on the Almafi coast for my birthday in 2009 and I received a call from...
10 Free And Easy-To-Use Image Design Tools

10 Free And Easy-To-Use Image Design Tools

Did you know that 37% of marketers said that visual marketing was the second most important form of content for their business? It is no...
Search Engines

Are Social Networks Search Engines? #SMO #SEO

Did you know that 37% of all consumers say they use Social Media to find out about products/services? The big question: Are social networks search...
Marketing Influencer

Top 100 Marketing Influencer

Did you know that only a mere 5% of your Twitter audience is estimated to see your posts? As an online influencer, I do get...

Will Google Penalise You For Duplicating Content? Exclusive Expert Interview

WILL GOOGLE PENALISE YOU FOR DUPLICATING CONTENT? I was asked this question in my private members group earlier this week, and as a business marketing...
How To Use Facebook Live For Your Business

How To Use Facebook Live For Your Business

Did you know that people will spend 3x longer watching a video which is LIVE compared to a video which is no longer live? At...

How-To Use Instagram’s New Slideshow Feature

Did you know that Instagram users are seeing a per-follower engagement rate of 4.21%? This is 58 x HIGHER than Facebook, and 120 x...
The Biggest Social Media Giveaway in 2017

The Biggest Social Media Giveaway in 2017

To celebrate the birth of my beautiful baby girl; Dixie Knight on Saturday the 18th February at 5:18am, I wanted to give something back...
21 Effective and Useful Content Marketing Tips

21 Effective and Useful Content Marketing Tips

  Whilst content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. What innovative and useful content marketing...
Pinterest Visual Discovery Tool Has Revolutionised Search Forever

[NEW] Pinterest Visual Discovery Tool Has Revolutionised Search Forever

Did you know that 87% of Pinners have purchased a product because of Pinterest? This statistic is likely to grow even more throughout the...
Three Questions To Ask Yourself “Today” About Marketing To Customers Online

Three Questions To Ask Yourself “Today” About Marketing To Customers Online

Marketing to customers online Fact: “Everyone” is NOT your target market. At least 60% of the small businesses I have worked with in the past have...
How-to Master Video Marketing in 6 Simple Ways

How-to Master Video Marketing in 6 Simple Ways

  Did you know that 87% of online marketers use Video content as a ways to sell their products/services? In one of my last articles of...
How To Crush Your Competition and Focus On ROE

How To Crush Your Competition and Focus On ROE

80% OF MARKETERS HAVE SAID THAT THEIR SOCIAL MEDIA MARKETING HAS INCREASED TRAFFIC TO THEIR WEBSITE. DO YOU THINK THIS IS BECAUSE OF THEIR...
How My Lifestyle Has Become My Work-Life Balance

How My Lifestyle Has Become My Work-Life Balance

The 21st Century has evolved into the technology revolution and we now live in a 24/7 culture that is always “switched on” and attached...
Complete PPC Guide to Facebook Niche Targeting

Complete PPC Guide to Facebook Niche Targeting

  There are only 6% of all Facebook Pages advertising on Facebook which means 94% of ALL Business Facebook Pages are NOT utilising Facebook niche...
The Must-Have Social Media Marketing Tool Checklist

The Must-Have Social Media Marketing Tool Checklist

There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout...
Social Media Marketing

5 Ways You’re Failing At Social Media Marketing (And How To...

With 84% of marketers believing that building trust will be their primary online focus for 2017, the importance of doing everything RIGHT is stronger...
Your Personal Product Launch Checklist

[2017 SUCCESS KIT] Your Personal Product Launch Checklist

DID YOU KNOW THAT AROUND 85% OF NEW PRODUCTS FAIL? HARVARD BUSINESS SCHOOL WENT AS FAR AS SAYING THAT THIS NUMBER CAN RISE TO...
7 Success Tips On Pinterest For Business

7 Success Tips On Pinterest For Business

  Did you know that 93% of Pinterest users shop online, and purchase products? Pinterest is the second fastest growing social network behind SnapChat, and it...
How To Do What You Love For A Living

How To Do What You Love For A Living

  DID YOU KNOW IT TAKES 10,000 HOURS TO BECOME AN EXPERT? Back in 1997, when eBay was just a year old, I was burnt out...
How to Search Twitter Like a Superstar

How to Search Twitter Like a Superstar [The Free Guide]

Did you know that 500 million tweets are sent every single day? That is, on average, 6,000 tweets every single second. How can you...
The Future of Social Media: 3 Predictions for 2017

The Future of Social Media: 3 Predictions for 2017

  Did you know that there are 2.3 billion active social media users? Social Media is here, and it’s here to stay with 91% of...
The Largest B2B Social Network Gets A Facelift

The Largest B2B Social Network Gets A Facelift

  With two new members joining every second, 106 million unique monthly users and nearly half of it’s users checking their profiles daily, it’s safe...
21 Tools to Share Your Expertise Through Content Marketing in 2017

21 Tools to Share Your Expertise Through Content Marketing in 2017

  With content marketing costing 62% less than outbound marketing and generating more than three times as many leads, you must find a way to...
Top Social Media Marketing Trends For 2017

Top Social Media Marketing Trends For 2017

There are 7.395 billion people in the world. 46% of the world’s population are internet users, and 31% are active Social Media users. The world...
The Explosive Guide to Building Massive Website Traffic

The Explosive Guide to Building Massive Website Traffic

If 30% of all small business website traffic comes from search engines, do you know where the remaining 70% of your traffic is coming from? Regardless of...
Building Your Personal Brand for 2017 In 3 Simple Steps

Building Your Personal Brand for 2017 In 3 Simple Steps

DID YOU KNOW THAT CONTENT SHARED BY AN EMPLOYEE, OR OWNER OF A BUSINESS RECEIVES 8X MORE ENGAGEMENT THAN CONTENT SHARED BY THE BUSINESSES...

Pay-Per-Click (PPC) Trends For 2017 And Beyond

Did you know that 52% of people who click on PPC ads will follow up by calling the advertiser? Pay-Per-Click has been a hot topic...
UK Blog Awards 2017

UK Blog Awards 2017

With over 45% of marketers saying that blogging is their MOST important part of their content strategy, I thought I would share with you...

How to Professionally Introduce An Expert Speaker

DID YOU KNOW THAT THE #1 PHOBIA IS SPEAKING IN PUBLIC? As a professional speaker, there is a lot you need to do, and remember...
5 Ways To Boost Productivity Over The Festive Season

5 Ways To Boost Productivity Over The Festive Season

Did you know that 43% of UK workers feel as though their current job does not keep them engaged? Having a job whether it be...
7 Simple But Effective Ways To Increase Creativity

7 Simple But Effective Ways To Increase Creativity

ARE YOU ONE OF THE 75% OF ENTREPRENEURS THAT BELIEVE THEY ARE NOT LIVING UP TO THEIR CREATIVITY POTENTIAL? We have all gone through periods...
10 Ways To Generate 20% More Website Traffic Today

10 Ways To Generate 20% More Website Traffic Today

Are you one of the 46% of small businesses that don’t have a website? Generating continuous website traffic is one of the most difficult parts...
10 Best and Worst Income Generator Secrets By 52 Experts

10 Best and Worst Income Generator Secrets By 52 Experts

DID YOU KNOW THAT CONTENT CREATION AND MANAGEMENT CLAIM THE SECOND-LARGEST SHARE OF DIGITAL MARKETING BUDGETS? Finding the best, and worst ways to generate income...
Twitter Marketing Statistics That Drive Sales

Twitter Marketing Statistics That Drive Sales

Did you know that over 500 million people visit Twitter without logging in? Twitter has been, and still is my favourite social network for connecting...

Top 7 Tips For Setting Training Room Expectations

WHEN YOU ARE DELIVERING A TRAINING SESSION, DO YOU PREPARE AND SET EXPECTATIONS IN ADVANCE? I have delivered hundreds of training sessions, and most recently...

[News Alert] How to Add Your URL To Instagram In 15...

Did you know: Instagram’s per-following engagement rate is 58 times higher than Facebook? Earlier this year Instagram announced their new feature called Stories. Ever since...

3-Step Linkedin Secret Sauce To Getting Booked As A Speaker

WOULDN’T IT BE GREAT IF YOU COULD GENERATE UP TO 64% OF YOUR WEBSITE REFERRAL TRAFFIC JUST FROM LINKEDIN? Having a successful LinkedIn profile does...

HOW TO

The Power of STOP/CONTINUE/START

I am at Wisdom 2.0 in San Francisco, hanging out with wisdom seekers from around the world. 3000 of them. That’s a wealth of...

How to exit: Prepare your business for sale

Paul Viner, former finance director of Giraffe, who steered it through the Tesco acquisition, gives his insight into how to prepare your business for...
How to connect with your Mobile Market and sell more stuff

How to connect with your Mobile Market and sell more stuff

Which one of the pictures, above, does your website resemble? If it’s the first or second, you could be losing a ton of money...

Microsoft Lumia 640 XL vs Samsung Galaxy s4 Mini

Microsoft and Samsung are two big brands of technology world. As Microsoft have on top of fame in software industry, on the other side...
7 Reasons Why Your LinkedIn Profile Does Not Get Views

7 Reasons Why Your LinkedIn Profile Does Not Get Views

25 million LinkedIn profiles are viewed every day, one in three professionals on the planet are on LinkedIn and 2 new users join every...