Sunday, May 28, 2017
Authors Posts by Warren Knight

Warren Knight

128 POSTS 0 COMMENTS
Warren Knight is a Social Media Strategist, author of Think #Digital First and one of the UK’s leading professional speakers in Technology, Sales and Marketing. As an award-winning coach and entrepreneur, Warren has helped thousands of companies grow their business through the strategic use of socially selling to their target audience. By nurturing leads, generating leads and increasing sales using simple and easy to follow strategies.
LinkedIn Finally

LinkedIn Finally Gets “Personal” With Remarketing And Beats Facebook

LINKEDIN HAVE STEPPED UP THEIR GAME. As someone who has a business that is B2B, I have found that LinkedIn has been the most successful...
7 Discreet (But Effective) Ways To Get Noticed On LinkedIn

7 Discreet (But Effective) Ways To Get Noticed On LinkedIn

Did you know that 467 million people use LinkedIn worldwide? Standing out on LinkedIn can be a very difficult task, especially as you’re having to...
5 Key Factors To An Eye Catching LinkedIn Profile Photo

5 Key Factors To An Eye Catching LinkedIn Profile Photo

According to Princeton psychologists Janine Willis and Alexander Todorov, it only takes 100 milliseconds to form an impression of someone just from looking at...
How To Get Verified As A Speaker On Twitter

How To Get Verified On Twitter

  As an expert speaker, both event organisers and speaker bookers look at my online presence as a way of determining my online reach and...
The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics

When I run a PPC campaign, or do marketing around a specific webinar/event, Google Analytics is my “measuring” tool of choice. Google Analytics is one...
The Difference between Public and Professional Speaking

The Difference between Public and Professional Speaking

  I was petrified. My hands were sweating, my mouth was dry and I couldn’t stop moving my feet. I had a piece of paper...
How To Use Webinars Effectively To Generate 1,000s Of Leads

How To Use Webinars Effectively To Generate 1,000s Of Leads

SINCE LEAVING THE CORPORATE WORLD IN 2008, A LOT HAS CHANGED FOR ME. I have delivered 227 webinars, and generated 1000’s of leads that have...
7 Tips For Repurposing Photos For Effective Brand Awareness

7 Tips For Repurposing Photos For Effective Brand Awareness

  Over 90% of marketers say they use visuals in more than 50% of their articles. If that’s true why do we get so many images...
What Are The Copyright Rules On Using Images Online

What Are The Copyright Rules On Using Images Online?

  I'll never forget the time I was on holiday on the Almafi coast for my birthday in 2009 and I received a call from...
10 Free And Easy-To-Use Image Design Tools

10 Free And Easy-To-Use Image Design Tools

Did you know that 37% of marketers said that visual marketing was the second most important form of content for their business? It is no...
Search Engines

Are Social Networks Search Engines? #SMO #SEO

Did you know that 37% of all consumers say they use Social Media to find out about products/services? The big question: Are social networks search...
Marketing Influencer

Top 100 Marketing Influencer

Did you know that only a mere 5% of your Twitter audience is estimated to see your posts? As an online influencer, I do get...

Will Google Penalise You For Duplicating Content? Exclusive Expert Interview

WILL GOOGLE PENALISE YOU FOR DUPLICATING CONTENT? I was asked this question in my private members group earlier this week, and as a business marketing...
How To Use Facebook Live For Your Business

How To Use Facebook Live For Your Business

Did you know that people will spend 3x longer watching a video which is LIVE compared to a video which is no longer live? At...

How-To Use Instagram’s New Slideshow Feature

Did you know that Instagram users are seeing a per-follower engagement rate of 4.21%? This is 58 x HIGHER than Facebook, and 120 x...
The Biggest Social Media Giveaway in 2017

The Biggest Social Media Giveaway in 2017

To celebrate the birth of my beautiful baby girl; Dixie Knight on Saturday the 18th February at 5:18am, I wanted to give something back...
21 Effective and Useful Content Marketing Tips

21 Effective and Useful Content Marketing Tips

  Whilst content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. What innovative and useful content marketing...
Pinterest Visual Discovery Tool Has Revolutionised Search Forever

[NEW] Pinterest Visual Discovery Tool Has Revolutionised Search Forever

Did you know that 87% of Pinners have purchased a product because of Pinterest? This statistic is likely to grow even more throughout the...
Three Questions To Ask Yourself “Today” About Marketing To Customers Online

Three Questions To Ask Yourself “Today” About Marketing To Customers Online

Marketing to customers online Fact: “Everyone” is NOT your target market. At least 60% of the small businesses I have worked with in the past have...
How-to Master Video Marketing in 6 Simple Ways

How-to Master Video Marketing in 6 Simple Ways

  Did you know that 87% of online marketers use Video content as a ways to sell their products/services? In one of my last articles of...
How To Crush Your Competition and Focus On ROE

How To Crush Your Competition and Focus On ROE

80% OF MARKETERS HAVE SAID THAT THEIR SOCIAL MEDIA MARKETING HAS INCREASED TRAFFIC TO THEIR WEBSITE. DO YOU THINK THIS IS BECAUSE OF THEIR...
How My Lifestyle Has Become My Work-Life Balance

How My Lifestyle Has Become My Work-Life Balance

The 21st Century has evolved into the technology revolution and we now live in a 24/7 culture that is always “switched on” and attached...
Complete PPC Guide to Facebook Niche Targeting

Complete PPC Guide to Facebook Niche Targeting

  There are only 6% of all Facebook Pages advertising on Facebook which means 94% of ALL Business Facebook Pages are NOT utilising Facebook niche...
The Must-Have Social Media Marketing Tool Checklist

The Must-Have Social Media Marketing Tool Checklist

There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout...
Social Media Marketing

5 Ways You’re Failing At Social Media Marketing (And How To...

With 84% of marketers believing that building trust will be their primary online focus for 2017, the importance of doing everything RIGHT is stronger...
Your Personal Product Launch Checklist

[2017 SUCCESS KIT] Your Personal Product Launch Checklist

DID YOU KNOW THAT AROUND 85% OF NEW PRODUCTS FAIL? HARVARD BUSINESS SCHOOL WENT AS FAR AS SAYING THAT THIS NUMBER CAN RISE TO...
7 Success Tips On Pinterest For Business

7 Success Tips On Pinterest For Business

  Did you know that 93% of Pinterest users shop online, and purchase products? Pinterest is the second fastest growing social network behind SnapChat, and it...
How To Do What You Love For A Living

How To Do What You Love For A Living

  DID YOU KNOW IT TAKES 10,000 HOURS TO BECOME AN EXPERT? Back in 1997, when eBay was just a year old, I was burnt out...
How to Search Twitter Like a Superstar

How to Search Twitter Like a Superstar [The Free Guide]

Did you know that 500 million tweets are sent every single day? That is, on average, 6,000 tweets every single second. How can you...
The Future of Social Media: 3 Predictions for 2017

The Future of Social Media: 3 Predictions for 2017

  Did you know that there are 2.3 billion active social media users? Social Media is here, and it’s here to stay with 91% of...
The Largest B2B Social Network Gets A Facelift

The Largest B2B Social Network Gets A Facelift

  With two new members joining every second, 106 million unique monthly users and nearly half of it’s users checking their profiles daily, it’s safe...
21 Tools to Share Your Expertise Through Content Marketing in 2017

21 Tools to Share Your Expertise Through Content Marketing in 2017

  With content marketing costing 62% less than outbound marketing and generating more than three times as many leads, you must find a way to...
Top Social Media Marketing Trends For 2017

Top Social Media Marketing Trends For 2017

There are 7.395 billion people in the world. 46% of the world’s population are internet users, and 31% are active Social Media users. The world...
The Explosive Guide to Building Massive Website Traffic

The Explosive Guide to Building Massive Website Traffic

If 30% of all small business website traffic comes from search engines, do you know where the remaining 70% of your traffic is coming from? Regardless of...
Building Your Personal Brand for 2017 In 3 Simple Steps

Building Your Personal Brand for 2017 In 3 Simple Steps

DID YOU KNOW THAT CONTENT SHARED BY AN EMPLOYEE, OR OWNER OF A BUSINESS RECEIVES 8X MORE ENGAGEMENT THAN CONTENT SHARED BY THE BUSINESSES...

Pay-Per-Click (PPC) Trends For 2017 And Beyond

Did you know that 52% of people who click on PPC ads will follow up by calling the advertiser? Pay-Per-Click has been a hot topic...
UK Blog Awards 2017

UK Blog Awards 2017

With over 45% of marketers saying that blogging is their MOST important part of their content strategy, I thought I would share with you...

How to Professionally Introduce An Expert Speaker

DID YOU KNOW THAT THE #1 PHOBIA IS SPEAKING IN PUBLIC? As a professional speaker, there is a lot you need to do, and remember...
5 Ways To Boost Productivity Over The Festive Season

5 Ways To Boost Productivity Over The Festive Season

Did you know that 43% of UK workers feel as though their current job does not keep them engaged? Having a job whether it be...
7 Simple But Effective Ways To Increase Creativity

7 Simple But Effective Ways To Increase Creativity

ARE YOU ONE OF THE 75% OF ENTREPRENEURS THAT BELIEVE THEY ARE NOT LIVING UP TO THEIR CREATIVITY POTENTIAL? We have all gone through periods...
10 Ways To Generate 20% More Website Traffic Today

10 Ways To Generate 20% More Website Traffic Today

Are you one of the 46% of small businesses that don’t have a website? Generating continuous website traffic is one of the most difficult parts...
10 Best and Worst Income Generator Secrets By 52 Experts

10 Best and Worst Income Generator Secrets By 52 Experts

DID YOU KNOW THAT CONTENT CREATION AND MANAGEMENT CLAIM THE SECOND-LARGEST SHARE OF DIGITAL MARKETING BUDGETS? Finding the best, and worst ways to generate income...
Twitter Marketing Statistics That Drive Sales

Twitter Marketing Statistics That Drive Sales

Did you know that over 500 million people visit Twitter without logging in? Twitter has been, and still is my favourite social network for connecting...

Top 7 Tips For Setting Training Room Expectations

WHEN YOU ARE DELIVERING A TRAINING SESSION, DO YOU PREPARE AND SET EXPECTATIONS IN ADVANCE? I have delivered hundreds of training sessions, and most recently...

[News Alert] How to Add Your URL To Instagram In 15...

Did you know: Instagram’s per-following engagement rate is 58 times higher than Facebook? Earlier this year Instagram announced their new feature called Stories. Ever since...

3-Step Linkedin Secret Sauce To Getting Booked As A Speaker

WOULDN’T IT BE GREAT IF YOU COULD GENERATE UP TO 64% OF YOUR WEBSITE REFERRAL TRAFFIC JUST FROM LINKEDIN? Having a successful LinkedIn profile does...
3 Must-Have LinkedIn Tools To Attract More Clients

3 Must-Have LinkedIn Tools To Attract More Clients

  With over 35% of users accessing LinkedIn every day and 25 million profiles viewed on a daily basis, LinkedIn is the most effective B2B...

LinkedIn Report Shows It Is The #1 System To Get Clients

  Did you know that 41% of B2B marketers say that LinkedIn is THE MOST important social network? Throughout a working week, I receive around 3-5...

How to Become a Successful Professional Speaker

THE TRUTH IS, WITHOUT HAVING THE SPEAKING PLATFORM THAT I DO, I WOULD NOT BE AS SUCCESSFUL AS I AM IN THE SOCIAL MEDIA...
LinkedIn Profile

Create A Professional LinkedIn Profile in 10 Simple Steps

  In 2016, 64% of B2B social referrals to a website come directly from LinkedIn. Only 17% come from Facebook, and 14% from Twitter. LinkedIn is...

15 Blogging Ideas To Inspire You To Write Great Content

Brands that are blogging WITH a purpose in mind achieve a 63% increase in engagement, and a 58% increase in revenue. Most small businesses face...

Coaching vs Mentoring: What’s The Difference?

Since leaving the corporate world of working with Disney, New Look, and Walmart, I have focused my last 8 years on SME’s and through...

How-To Improve Your SEO Strategy As A Small Business

With Google reaching over 100 billion monthly searches, YOU need to stand out as a small business and one of the best ways to...

[Public Speaking] Case Studies That Help Business Growth

I REMEMBER THE FIRST TIME I SPOKE IN PUBLIC AT AN EVENT AND I WAS SHAKING, MY HANDS WERE SWEATY AND IT WAS THE...
7 Step Startup Business Strategy

7 Step Startup Business Strategy

Are you 1 of the 25% of startups that do not have a strategy in place to help them grow online? When I started my...
Blog Traffic

12 Ways to Improve Your Blog Traffic

  If 37% of marketers say blogs are the most valuable type of content marketing, and B2B marketers say blogs generate them 67% MORE leads,...

4 Step Holiday Shoppers Planning Guide by Facebook For Business

WITH HOLIDAY SHOPPERS ACCOUNTING FOR AS MUCH AS 20% OF A SMALL BUSINESS’S ANNUAL SALES INCOME, YOU NEED TO GET YOUR BUSINESS READ FOR...
[Winner] UK’s Best Business Marketing Blog Of The Year

[Winner] UK’s Best Business Marketing Blog Of The Year

DID YOU KNOW: 55% OF YOUR CUSTOMERS WILL NOT TRUST YOUR BUSINESS IF YOU DO NOT HAVE RECOMMENDATIONS/REVIEWS OR AWARDS YOU HAVE WON ON...

How-To Design a Digital Marketing Strategy [For Success]

DID YOU KNOW: 1 IN 5 SMALL BUSINESS OWNERS DO NOT PLAN TO USE A DIGITAL MARKETING STRATEGY IN 2017. Regardless of whether you are...

How-to Get Sales During This Festive Season From Digital Marketing

WITH HOLIDAY SHOPPERS ACCOUNTING FOR AS MUCH AS 20% OF A SMALL BUSINESS’S ANNUAL SALES INCOME, YOU NEED TO GET YOUR BUSINESS READ FOR...
Top 3 UK Digital Marketing Influencer

Top 3 UK Digital Marketing Influencer

THANK YOU TO CAREER EXPERTS FOR NAMING ME A DIGITAL MARKETING INFLUENCER WORTH FOLLOWING. I remember the first award I won many years ago and...
Twitter Rule Change: New Character Limit Is FINALLY Here

Twitter Rule Change: New Character Limit Is FINALLY Here

IT’S FINALLY HERE: TWITTER HAVE RELAXED THEIR 140-CHARACTER LIMIT. Twitter has been one of, if not, my favourite social network to engage with my audience....
YouTube Launches Its Own Social Network Called “YouTube Community”

YouTube Launches Its Own Social Network Called “YouTube Community”

With YouTube being the world’s second largest search engine, and third most visited site after Google andFacebook, it was only a matter of time...
How-To Run and Optimise A Social Media Contest

How-To Run and Optimise A Social Media Contest

WHAT IF I TOLD YOU THAT YOU COULD GENERATE A 35% INCREASE IN SOCIAL MEDIA FOLLOWERS, AS WELL AS HUNDREDS OF LEADS BY RUNNING...

17 Ways To Increase Traffic To Your Website

ARE YOU ONE OF THE 46% OF SMALL BUSINESSES THAT DON’T HAVE A WEBSITE? I was shocked to read that only 54% of small businesses...

Easy-To-Follow 7-Day LinkedIn Action Plan

DID YOU KNOW: 62% OF MARKETERS CONSIDER LINKEDIN A SUCCESSFUL REVENUE DRIVER? LinkedIn is the best B2B social network and there is no doubt about...
The Ultimate SEO Checklist For Any Small Business

The Ultimate SEO Checklist For Any Small Business

DID YOU KNOW: 89% OF CUSTOMERS BEGIN THEIR BUYING PROCESS WITH A SEARCH INSIDE OF GOOGLE? Search Engine Optimisation is a minefield for most small...

How-To Analyse Your Social Media Audience (And What To Do)

DID YOU KNOW: 60% OF MARKETERS IDENTIFY “MEASURING ROI” AS ONE OF THEIR TOP THREE SOCIAL MEDIA MARKETING CHALLENGES? I know first hand how difficult...

Top 5 Social Media Management Tools #TechTuesday

DID YOU KNOW: 62% OF SMALL BUSINESSES USE SOCIAL MEDIA MANAGEMENT TOOLS TO MEASURE THEIR SUCCESS ONLINE. Social media is extremely time consuming and for...

Email Marketing: Personalise Your Emails To Get More Sales

  DID YOU KNOW: 74% OF MARKETERS SAY TARGETED PERSONALISATION INCREASES CUSTOMER ENGAGEMENT? Email marketing can be one of the most powerful tools when it comes...

HOW TO

How to Get out of SAME OLD SAME OLD

The pressure is brutal. To know, to have answers, to offer fresh ideas. Chances are, you have been hired for your job because you will...

10 Of Your Worst Fear You Shouldn’t Worry About

The human mind is very powerful. It can either destroy you or push you through heights never imagined. Fear is a negative emotion which...

Oprah just made $17m in one hour from a single tweet.

The media mogul and the largest individual stakeholder in Weight Watchers International Inc. tweeted a video at 12:09 p.m. Eastern time professing that she...
Opening a shop on a budget: 5 tips for staying on track

Opening a shop on a budget: 5 tips for staying on...

Whatever your passion, be it fashion, books or coffee, your dream is to share it with the world by opening your own shop. Not only...
No One Needs to Know How Awful They Are

No One Needs to Know How Awful They Are

Have you ever worked for a terrible communicator? Perhaps you have a family member who routinely criticizes everyone. There’s nothing like the dysfunctions of others to...