Wednesday, March 20, 2019
Authors Posts by Anthony J James

Anthony J James

2 POSTS 0 COMMENTS
I am a C-level, global marketing executive specialising in creative, digital ecosystems, brand loyalty and innovative B2B and B2C solutions focussed on growth. I have been a professional in this space for over a quarter of a century. My experience extends across most of the major brands and retailers in Asia Pacific, Middle East and Europe plus high-growth emerging markets. I have been described by my peers as having a brilliant creative and strategic mind with the flexibility to work cross-functionally and cross-culturally.
What Makes a Loyal Customer?

What Makes a Loyal Customer?

Commitment to a brand is considered anachronistic, and programs to support loyalty are regarded by some critics as doomed ventures.  But I would argue...
How to Prevent Innovation From Being Just Plain Boring

How to Prevent Innovation From Being Just Plain Boring

You see it every day. Brands talking about how innovative they are, how this new widget will transform their business, and how millions of...

HOW TO

Top 12 Contributors on Business Gists

Business Gists is an online community for inspiration, educative, discovering powered by contributor worldwide where everybody are welcome. Our mission is to provide the...

The power of saying ‘NO’ in business

In the movie 'Yes Man' Jim Carrey's perpetually negative character attends a positivity seminar and becomes brainwashed into pursuing an exclusively affirmative life which leads him to...
Reflecting on Self-Awareness

Leadership is…Reflecting on Self-Awareness

  Kouzes and Posner stated in their book, The Leadership Challenge (Jossey Bass, 2012), that “Engineers have computers; painters, canvas; musicians, instruments. Leaders have only...
Social Media Marketing

5 Ways You’re Failing At Social Media Marketing (And How To...

With 84% of marketers believing that building trust will be their primary online focus for 2017, the importance of doing everything RIGHT is stronger...
How To Crush Your Competition and Focus On ROE

How To Crush Your Competition and Focus On ROE

80% OF MARKETERS HAVE SAID THAT THEIR SOCIAL MEDIA MARKETING HAS INCREASED TRAFFIC TO THEIR WEBSITE. DO YOU THINK THIS IS BECAUSE OF THEIR...
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