Apple, Google, Microsoft, and IBM continue to place at the top of the chart for at least the fifth consecutive year which could further show technology’s influence on the global scene. Several technology companies are among the world’s most valuable brands, according to a new report from consultancy firm Interbrand.
This is the third year in a row where they’ve been in the first and second position, respectively. Not only has their stocks increased, but their products play a big part in our day-to-day lives (e.g. iPhone, Android operating system, Chrome browser, iPad, Siri, etc.).
Other technology firms on the list include Microsoft (#4), IBM (#5), Samsung (#7), Amazon (#10), Intel (#14), Cisco (#15), Oracle (#16), and HP (#18), Facebook (#23), eBay (#32), PayPal (#97), and Lenovo (#100).
“Because today, business and brands need to happen at the speed of people’s lives, this year’s Top 100 represents those elite brands that best align with people’s priorities and seamlessly integrate into their everyday,” says Interbrand Global Chief Executive Jez Frampton. “It is genuinely exciting to see so many leading brands across so many diverse industries increasingly embrace the role they play in influencing customer choice and building new business models in response to changing norms and testing new ideas to meet the need of shifting consumer mindsets.”