Airbnb partners with Brooklyn Chamber of Commerce on new tourism initiative

Airbnb has formed a partnership with the Brooklyn Chamber of Commerce on a new tourism initiative aimed at helping visitors discover “off-the-beaten-path neighborhoods and small businesses.” The primary sponsor of “Explore BK,” Airbnb said it’ll provide not only financial resources, but also content and insights from its Brooklyn hosts.

It seems that Brooklyn is becoming a growing tourist destination for travelers, and this is reflected by the number of Airbnb guests that are opting to stay in the area instead of in Manhattan. The company’s global head of civic partnerships Molly Turner wrote that one-third of Airbnb’s visitors chose Brooklyn as their primary destination and “nearly half of all Airbnb visitors to New York City paid a visit to Brooklyn on their trip.” It’s estimated that $199 million was generated in economic activity throughout the borough in 2014.