Did you know that 93% of Pinterest users shop online, and purchase products?
Pinterest is the second fastest growing social network behind SnapChat, and it is true that Pinterest does drive sales. Having been a “pinner” since the day it launched, I can say that the social network has been a great place for me to connect with my target audience, and engage through visuals.
Pinterest is more than just a place where you create “inspiration”. Just like Facebook, Pinterest have a “Pinterest for business” section where you can SELL your products.
I was inspired to write this by “a blog on blogging” piece of content where they shared expert secrets on utilising Pinterest for business.
Here are my top 7 “success” tips on Pinterest for Business.
The great thing about Pinterest is that Google LOVES it, and because of this, you must start utilising the descriptions of your visuals. Think about your business, and use keywords that describe the image, but are also research-proven to drive targeted traffic.
If you aren’t sure what keywords to use, take a look at my SEO guide here.
2. Create collaboration boards
Whilst it’s great to have your own Pinterest boards that other people can look at, you should also look at creating boards where you audience can collaborate with you. The more you do this, the more likely YOU are to be invited into other boards as a collaborator.
3. Buyable Pins
Did you know that you can buy a product INSIDE of Pinterest, without having to leave the platform? Pinterest’s Buyable Pins is a great way to showcase your products. There is now a search section inside of Pinterest where you can find ONLY pins that are “buyable” and you should be utilising this as a part of your Pinterest for business strategy.
4. Promoted Pins
How much do you know about Promoted Pins? These are a way to organically promote your pins to your audience. This is similar to boosting a post inside of Facebook, and can have three goals; awareness, engagement and traffic.
I have been using Pinterest ads for quite some time, and find them effective in reaching my audience members who actively engage inside of Pinterest.
For Pinterest to give you the results that you are looking for, you need to be consistent. This means that you must post every day, and not just once a week. Don’t only add your own pins, re-pin as well.
6. Make your website mobile-friendly
If you are looking to drive traffic to your website from Pinterest, you need to get “mobile-friendly”. Studies suggest that 75% of Pinterest usage takes place on a smartphone so if you want to convert your Pinterest views into website views, make sure you are user-friendly.
7. Have a good scheduling tool
When it comes to managing your Social Media, I’m sure you’re aware that Hootsuite will help you save time when posting on Twitter, Facebook, LinkedIn and Google+ but; what about Pinterest? Most of us will ignore Pinterest because it doesn’t integrate with Hootsuite but don’t forget that there are a number of Pinterest-specific scheduling tools, like Viralwoot that can help you save time.
If there is one thing you take away from the above 7 tips, it is that you should be using Pinterest as a part of your PPC (pay per click) strategy.
To help you continue on your Social Media journey, I have a very special “challenge” for you that is completely free of charge.
Do you feel confused about which platform to use to promote YOUR business? Baffled as to why you can’t seem to grow your followers? You have a great business but nobody knows about it and you’re frustrated that the time you spend on Twitter, Facebook, Instagram, Pinterest or youTube is not helping you get new customers.
IS THIS YOU?
- Your Followers are not converting into SALES?
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My 28 day Social Media Challenge will share with you 28 UNIQUE ways to promote your brand online. We are going to enhance your followers by 20% in just 28 days by educating and engaging your target customers to generate leads and get sales!
As well as sharing UNIQUE ways for you to promote your brand online, you will also get access to our private members group!
WHAT’S IN IT FOR ME?
- You will steal 28 of my best ways to IMPROVE your communication
- The importance of being CONSISTENT with your message online
- The BEST way to engage on the different social network’s
- How To Make a VIDEO and promote it to your target audience
- Why images DOUBLE your reach and how to utilise this for your business
- Enhance your followers by 20% in 1 month