Online marketing is the focus of almost every professional company, because it is easy to track and measure. It’s also often more cost-effective than traditional marketing. This however, doesn’t mean that there isn’t a wide variety of offline marketing tactics that can help you build and maintain your company’s brand. Furthermore, an effective marketing strategy takes into account both online and offline methods to come up with an approach that covers all bases. When combined into a cohesive marketing strategy, online and offline marketing tactics can support and boost one another. So here are 7 killer tactics that you should implement to promote your brand offline.
Print publications may not offer you beneficial SEO aspects such as backlinking, but they still can make a significant effect. By finding a relevant spot in magazines and journals related to your industry, you will be able to promote your brand visibility and present your expert knowledge. Print opportunities should be a part of your blogger outreach tactic, so make sure you catch up on opportunities to appear in both online and printed versions of publications. Still, you should be selective when it comes to where you are going to be published. The publications need to be relevant to your audience and also come from a reputable source.
Cold calls are great because they have the necessary personal touch that your potential customers will appreciate. Making a phone call is more personal than writing an email, and it requires that you respond right away, which has its upsides and downsides. What you need to do is to make sure that you have good, specific reasons for reaching out to your customers via phone, and take time into consideration. Next to your customers, cold calls are good for contacting potential partners whom you can collaborate with.
Speaking engagements are a great marketing tactic, as they place you in front of a targeted audience that is already primed and interested in what you have to offer. They are also good tools for gaining credibility and setting up thought leadership within your company. If you’re just starting out, finding opportunities for a speaking engagement might be harder, so you should start with local associations even if it sometimes means you aren’t going to be paid. It will be worth it in the long run.
Printed marketing assets
When it comes to printed marketing assets, it is a great idea to implement large graphics to gain attention and present your products or announce special events. Professionals who deal with banners in Sydney suggest using large posters and banners placed at appropriate locations to promote your brand and offers to passers-by. On the other hand, you should work small with brochures and flyers. They are a quick way to remind your customer base about the products and services that you offer.
Face-to-face connections are still an essential way to network as they put a face to the name and create a more personal relationship with your customers. Even with all the online marketing tactics, there is nothing that can replace a handshake. Join branches of local associations where you can find your target audience and interact with them. This is a great way to entice your audience to learn more about you and look up your website.
Making the best out of business cards
Even though they are just little pieces of paper, business cards can actually do a lot. Your customers can easily get a hold of them and share them with their friends, and you can hand them out at professional meetings and social events. A business card creates a mental and visual association and is a representation of your brand. They can easily fit into the wallet and are a cost-effective way to entice your customers to buy from you again.
Guerrilla marketing is defined by the fact that people aren’t instantly aware of whether it’s actual marketing or not. It can be implemented in the form of organizing a street festival or simply applying graffiti and street art to spread your message. You only need to make sure that you have the permission so that it remains legal. A great form of guerrilla marketing is chalk art, since it has an impact on the passers-by, but is also easy to remove.
Running a tight combo of online and offline marketing is the best strategy as it enables you to cover all the necessary bases and promote your brand more effectively. There is no need for you to choose one over the other, as they can only support each other’s efforts. Put these 7 killer tactics to the test and see how they work out for your business.