5 Ways You’re Failing At Social Media Marketing (And How To Fix It)

Social Media Marketing

With 84% of marketers believing that building trust will be their primary online focus for 2017, the importance of doing everything RIGHT is stronger than ever.

It’s true that 4 out of 5 people have received advice, or a recommendation on Social Media when looking to purchase a product/service.

Social Media Marketing has now become a leading way for businesses to make money online (myself included) but, is there something you could be doing better? We are always going to make mistakes, but I am here to help you avoid that when it comes to Social Media Marketing and not only share my experience around what to do, but also how to FIX them.

Here are 5 ways you might be failing at Social Media Marketing and MY advice on how to fix them.

1. Ignoring Your Social Media Followers

Over 40% of Social Media users expect a response from a brand on Social Media within 60 minutes. Ignoring your followers, and refusing to offer customer support is something that a lot of brands are doing, and it really decreases the trust, and transparency of a brand.

Regardless of whether the mentions are positive or negative, they need to be addressed.

Solution: Use Hootsuite to monitor your mentions, and people talking about your brand online; you don’t want to miss a thing. For negative mentions, offer an apology, and take the interaction off of the social network as soon as possible, and open up communication via email.

2. Bragging

Social Media Marketing is not all about YOU; it’s about your CUSTOMERS. A massive 45% of Social Media users will unfollow a brand because they talk about themselves too much. Try not to do too much self-promotion, and share what your audience say about you instead.

Solution: In simple; talk less about you, and more AROUND your industry. It’s ALL about the customer, so use Feedly and Alltop to find content they will love rather than talking about your business.

3. Spreading Yourself Too Then

Social Media Marketing is not about attacking every social network, and hoping for success; you have to start from the ground up. This is one of the biggest mistakes I see from Small Businesses; spreading themselves too thin.

If you are a one man band, or only have up to 3 employees, you may not have the time to focus on 4-6 social networks on a daily basis.

Solution: Choose one or two social networks, and focus on building your following, and making them a success before moving onto the next network.

4. Unhelpful, and Irrelevant Content

I take great pride in all the content I share online, regardless of whether it’s written by me, or someone I respect in my industry. On a daily basis, you must make sure that the content you are sharing is what your audience is looking for from you.

Solution: Feedly, and Alltop are two tools I use to find great content that is relevant to my industry, and my audience. Always make sure you read the content before you share it because blog titles can be misleading.

If you want to write better quality articles, ASK your audience what they want from you in the form of polls, questionnaires and engaging in a two-way conversation.

5. Failing To Measure Your Activity

Without measuring your success online, how do you know if what you are currently doing is working for you? I always make sure to track the links I share inside of Social Media, as well as using lead generation through Openr to gather information on the engagement rate of my audience.

Solution: Start using Google Analytics, and integrate my Social Media Dashboards, to track and measure how much of your traffic is coming from Social Media, and whether this is converting for you. Don’t forget to also use each social network’s own analytical dashboard to give you the data you need.

Let me help you SUCCEED on Social Media, with my very special “challenge” that is completely free of charge.

Do you feel confused about which platform to use to promote YOUR business? Baffled as to why you can’t seem to grow your followers? You have a great business but nobody knows about it and you’re frustrated that the time you spend on Twitter, Facebook, Instagram, Pinterest or youTube is not helping you get new customers.


  • Your Followers are not converting into SALES?
  • You don’t have a MARKETING plan?
  • You’re not GROWING your followers and don’t know why?
  • You STRUGGLE to share content consistency?

My 28 day Social Media Challenge will share with you 28 UNIQUE ways to promote your brand online. We are going to enhance your followers by 20% in just 28 days by educating and engaging your target customers to generate leads and get sales!

As well as sharing UNIQUE ways for you to promote your brand online, you will also get access to our private members group!


  • You will steal 28 of my best ways to IMPROVE your communication
  • The importance of being CONSISTENT with your message online
  • The BEST way to engage on the different social network’s
  • How To Make a VIDEO and promote it to your target audience
  • Why images DOUBLE your reach and how to utilise this for your business
  • Enhance your followers by 20% in 1 month

Join hundreds of businesses from the 1st February on my 28 Day Social Media Challenge! It is completely free of charge, and you can sign up here.

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Warren Knight is a Social Media Strategist, author of Think #Digital First and one of the UK’s leading professional speakers in Technology, Sales and Marketing. As an award-winning coach and entrepreneur, Warren has helped thousands of companies grow their business through the strategic use of socially selling to their target audience. By nurturing leads, generating leads and increasing sales using simple and easy to follow strategies.