Customers are the life blood of all businesses. Without them they fail. Failed businesses close, livelihoods are lost, staff lose jobs, and dreams are shattered.
Why then do so many businesses forget the golden rule?
I’ve recently had some pretty average customer experiences and it made me grumpy (and it takes quite a lot for me to get annoyed as a customer).
Perhaps thankfully for the businesses in question I held my tongue, but as a business growth consultant and coach, I was tempted to remind them of the importance of their customers to the success of their businesses.
They need us more than we need them.
As customers, most of the time we have options. We can take our money elsewhere.
Business is competitive
Business has never been more competitive, and so we MUST ALWAYS ensure our customers matter and that they marvel over their experience with us.
Importantly, hopefully they will return as customers and recommend us. We’re doing a great job when that happens.
Here’s a lovely quote by someone unknown, but popularised by Mahatma Ghandhi a long time ago.
Personally, I think these sentiments are still VERY relevant today.
What do you think?
Let’s ensure we treasure our customers. We won’t know their importance until they’re not there any longer.
Thank you for being a part of my community. I am really grateful. You are a customer to me and I want the experience you have with me and my work to be extraordinary.
I’d love to know how I can better serve you to guide you to achieve the extraordinary in your business and life – as you define it. If there are ways I can support you, please let me know.
QUESTION: What the best customer experience you’ve ever had? Let’s celebrate the businesses that love their customers. I’d be thrilled to hear your stories. Please click the link to leave a comment.