That personal branding ‘stuff’ is for the big wigs of business, celebs or sports stars, right?!
Not anymore. 🙂 🙁
GULP! I know. It can be hard to accept that today we need to be our own personal brand to grow our small businesses.
We can’t continue doing business the way in which we’ve always done it.
We must learn and adapt constantly. That will be our competitive advantage in business in the future.
Developing our personal brand as an expert in our niche is ABSOLUTELY critical
if we want to be successful in business.
But don’t worry, creating your own personal brand isn’t about getting out there and having everyone in town and across the world know about you. No!
Your market niche could be a small area of your local city. For instance, if you live in London, you might only want to be found in (say) the Borough of Kensington.
Then again, you and your business might be able to serve customers across your city, county or state, and therefore, want to be found more widely.
You might be able to serve your customers across the country in which you live… or the world.
What is it for you and your business? Who do you want to find you and where are they?
The question then is… HOW will they find you?
The key with personal branding is to promote YOU the owner of the business/the entrepreneur as the expert/authority in your market niche or industry.
It’s about creating a marketing strategy for BRAND YOU – THE ‘go to’ person in your niche!
The digital world has made getting noticed a level playing field. No longer are big advertising budgets required. All you need is marketing savvy, consistency, and time.
In developing your personal brand marketing strategy, you’ll have to work out what platforms you want to use.
13 marketing platforms most in use today
Here are key marketing platforms that are in use today. Which suit you the best? Remember, a combination of on and offline strategies are important, and PLEASE don’t be on all of them. You’ll be exhausted.
LinkedIn – a fully optimised profile is NOT NEGOTIABLE if you want to be ‘seen’ within the world’s largest business social marketing and sales platform. Get to know how to maximise LinkedIn, including writing blog posts, doing advanced searches, participating in groups, creating your own group… and much more.
SEO/Keywords – a must for Google searches – what short and long tail keywords do you want to be found for on your website and other online media, and how will you be found? Will you use organic reach, pay-per-click, YouTube keyword optimisation so you’re found in Google?
Networking – always a must so long as you ‘do’ networking properly. What will you do with the business cards you collect from the networking events you go to? How can you give before you receive, and build credibility along the way?
Blogging – a fantastic option for many business people. It enables you to share your knowledge widely. Can you syndicate your blogs to leading blogs sites or online newspapers? How about guest blogging too?
Webinars – they’re all the rage at present and are a great way to teach your target audience what you know.
You Tube – videoing is the way of the future and a great way to ‘teach’ your knowledge too.
Social media – pick the platform(s) that suit you and your business best (Twitter?, Business Facebook?, Instagram?, Pinterest?, Periscope?, Snapchat?, Google + etc).
Public speaking – get on the stage if it suits you and your niche. Public speaking presents a fabulous opportunity to get seen at local, national and international events. They’re especially good if you can video the event and then upload the footage to your website and YouTube using your keywords.
Podcasting – also all the rage at present as listeners can download your podcasts, and listen in while commuting.
Get published – write books, e-books, white papers. Anyone can write and self publish these days. Plus, if you’re good and you have a significant community following you, you may also seek out the traditional publishing companies to publish your book(s). They’re always on the look-out for the ‘next best seller’.
Traditional media – TV, radio, magazines, newspapers, PR – it’s there for all if you’re considered an authority in your field.
Advertising and sponsorships – there’s still a place for this traditional marketing activity, depending on the nature of your business.
Email marketing – a goodie and a must once your prospects enter your email community.
Phew!!! … and so it goes on.
A word of warning REMEMBER… don’t try and appear on all platforms, otherwise you’ll never get any work done. Select those most appropriate to your industry or niche.
And get help. Get help in creating your personal brand marketing strategy and outsource some of the ‘doing’ activity.
Do all that and I promise, after a while, you’ll get known as the ‘go to’ person in your market. Now, you’d have to agree, that would be exciting. 🙂
Did you see the Get YOUR Business NoTiCeD! FREE webinar?
The ‘Get YOUR Business NoTiCeD!’ webinar replay is still available for you to watch here. I’d love to hear your thoughts.
If you’d like to join my Get YOUR Business NoTiCeD! live 8 week programme, please go here to learn more. I’d be thrilled to include you in the programme to help you GROW YOUR BUSINESS.